Education :
Bachelor's degree in Marketing, Business Administration, or a related field.
Certification in Digital Marketing or Content Marketing is a plus.
Experience :
2-4 years of experience in marketing, preferably within the software or IT industry.
Proven experience in developing and executing successful marketing campaigns.
Experience with B2B marketing and lead generation strategies.
Requirements
Strong understanding of the software development lifecycle and IT industry trends.
Proficiency in digital marketing tools and platforms (e.g., Google Analytics, SEO tools, social media management tools).
Excellent content creation skills, including writing, graphic design, and video production.
Ability to manage multiple projects and campaigns simultaneously.
Strong analytical skills with the ability to interpret data and make informed marketing decisions.
Experience with email marketing, PPC campaigns, and SEO/SEM strategies.
Knowledge of CRM software and marketing automation tools (e.g., HubSpot, Salesforce).
Excellent communication and interpersonal skills.
Creative thinker with a results-driven mindset.
Ability to collaborate with cross-functional teams including sales, product development, and customer support.
