Job responsibilities
Own and grow the BlueLines brand pan-India and lead the launch of a new brand from the ground up — brand, digital, product and dealer/retail marketing. A pure marketing role (no direct sales target), working alongside the sales team.
Key responsibilities
1. Launch a new brand end-to-end — naming, logo, brand identity and asset creation, through to market kick-off
2. Brand strategy and pan-India brand building for BlueLines
3. Digital marketing — website, social, SEO/SEM, performance campaigns, lead generation
4. Product marketing and collateral — catalogues, datasheets, new-product launches
5. Dealer/retail marketing (outlet branding, signage, POP/POS), exhibitions, dealer meets, agency & budget management
Skill 1 — Technical
Digital & performance marketing
Skill 2 — Domain
Brand building & new-brand launch (from scratch)
Skill 3 — Behavioural
Marketing communication & storytelling
Top KRAs (optional)
1. Brand awareness / recall growth in target markets
2. Qualified-lead volume and cost-per-lead
3. CANDIDATE SPECIFICATION
Qualification — Must-have
MBA / PGDM in Marketing (full-time preferred)
Qualification — Good-to-have
Technical/engineering graduation; digital-marketing certifications (Google / Meta / HubSpot)
Experience (years + industry)
10–15 years in marketing within a B2B manufacturing company
Must-have screening filters
1. 10–15 years marketing in a B2B manufacturing company
2. Has launched at least one brand from scratch — naming, logo/identity, assets, go-to-market
3. Hands-on ownership of both brand-building and digital marketing (not a pure field-sales profile)
4. Team-leadership experience
Good-to-have
Building-materials background (steel, pipes, TMT, cement, tiles, sanitaryware, electricals); experience taking a brand into a distribution/retail model
Language(s)
English, Hindi
Age range (optional)
No specific preference
Relocation / travel
Relocation to Bhilai/Durg required; pan-India travel for markets, dealer meets and exhibitions
Pay: ₹80,000.00 - ₹120,000.00 per month
Work Location: In person
