Job Title: Digital Marketing & Google My Business (GMB) Specialist
Company: Gbooks Infotech Pvt Ltd
Location: Kolkata, West Bengal (On-site / Hybrid) Job Type: Full-time
About Us
At Gbooks Infotech Pvt Ltd, we are a modern software development company specializing in innovative cloud ERP solutions. From hospital and education management to e-commerce and HRMS, our systems help over 10,000 businesses worldwide improve efficiency and achieve seamless digital transformation. We are looking for a data-driven Digital Marketing & GMB Specialist to join our Kolkata team to elevate our brand presence, dominate local search, and drive B2B growth.
The Role
We need a versatile marketer who blends creative storytelling with deep technical expertise in local SEO. In this role, you will take ownership of our digital footprint—from managing and optimizing our Google My Business presence to conceptualizing promotional content and tracking detailed keyword performance across our software product lines.
Key Responsibilities
- GMB & Local SEO Mastery: Take full ownership of our Google My Business profiles. Formulate local marketing performance strategies, consistently optimize business profiles, and actively track keyword visibility variations to secure top rankings in local search results.
- Campaign Management: Develop, execute, and monitor digital marketing campaigns across various channels targeting the healthcare, education, and enterprise sectors.
- Content & Creative Strategy: Develop creative briefs and oversee the production of promotional video and advertising content to ensure consistent brand messaging for our ERP solutions.
- Analytics & Reporting: Generate regular profile optimization summaries, monitor web traffic, analyze data trends, and provide actionable insights to maximize ROI and software lead generation.
- Reputation Management: Actively monitor and respond to Google reviews, Q&As, and customer feedback to build trust and maintain a stellar online reputation.
- Cross-Team Collaboration: Work closely with our development, product, and sales teams to align local and global marketing efforts with product updates and overall business objectives.
Requirements
- Experience: Proven experience in digital marketing and local SEO, with a demonstrated track record of successfully managing and scaling Google My Business profiles.
- Technical Skills: Deep proficiency with Google Business Profile management, local citation building, Google Analytics, and SEO tracking tools.
- Creative Chops: Experience writing creative briefs and guiding video or visual content creation for digital ads.
- Data-Driven Mindset: Strong analytical skills with the ability to translate search visibility metrics and traffic data into actionable marketing strategies.
- Communication: Excellent written and verbal communication skills, especially for public-facing review management.
- Industry Knowledge: Previous experience in the B2B tech, SaaS, or software space is a major plus.
What We Offer
- Competitive salary and performance bonuses.
- The opportunity to market impactful ERP systems to a growing network of global businesses.
- Professional growth within an innovative and fast-paced software development environment.
Pay: ₹10,000.00 - ₹30,000.00 per month
Work Location: In person
