Job Title: Digital Marketing Specialist
Experience: 3+ Years
Location: Mohali
Employment Type: Full-Time
Job Summary
We are looking for a results-driven Digital Marketing Specialist with 3+ years of experience to plan, execute, and optimize digital marketing campaigns across multiple online channels. The ideal candidate should have hands-on experience in SEO, SEM, social media marketing, paid advertising, email marketing, and web analytics, with a strong focus on lead generation and ROI.
Key Responsibilities
- Plan and execute digital marketing campaigns across Google, Meta, LinkedIn, and other digital platforms.
- Manage and optimize paid advertising campaigns (Google Ads, Facebook Ads, LinkedIn Ads, etc.).
- Develop and implement SEO strategies to improve website rankings and organic traffic.
- Create and manage social media content calendars and marketing campaigns.
- Monitor website performance using Google Analytics, Google Search Console, and other reporting tools.
- Execute email marketing campaigns and marketing automation initiatives.
- Generate high-quality leads through digital channels and optimize conversion rates.
- Collaborate with the content, design, and sales teams to create engaging marketing materials.
- Conduct keyword research, competitor analysis, and market research.
- Prepare weekly and monthly performance reports with actionable insights.
- Stay updated with the latest digital marketing trends, tools, and best practices.
Required Skills
- Strong knowledge of SEO, SEM, PPC, and Social Media Marketing.
- Hands-on experience with Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager.
- Proficiency in Google Analytics 4 (GA4), Google Tag Manager, and Google Search Console.
- Experience with email marketing platforms such as Mailchimp, HubSpot, or similar.
- Understanding of content marketing and conversion rate optimization (CRO).
- Familiarity with WordPress or other CMS platforms.
- Basic knowledge of HTML/CSS is an added advantage.
- Excellent analytical, communication, and problem-solving skills.
- Ability to manage multiple campaigns simultaneously and meet deadlines.
Qualifications
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- Google Ads, Google Analytics, or Meta Blueprint certifications are preferred.
Preferred Experience
- 3+ years of proven experience in Digital Marketing.
- Experience working in B2B or B2C marketing environments.
- Strong portfolio showcasing successful digital marketing campaigns and measurable results.
Pay: ₹10,000.00 - ₹35,000.00 per month
Work Location: In person
