Job Description – Marketing Team Lead
Position: Marketing Team Lead
Company: Cyboard School
Location: Office No. 201, 2nd Floor, Vipul Agora Mall, Sector 28, Gurugram, Haryana
Experience: Minimum 2+ Years (Team Handling Experience Mandatory)
Salary: Up to ₹5.5 LPA
Employment Type: Full-Time (Work from Office)
About Cyboard School
Cyboard School is a leading online school committed to delivering high-quality, technology-enabled education to students across India and globally. We combine innovative teaching methods, personalized learning, and interactive virtual classrooms to create an exceptional learning experience. Our mission is to make quality education accessible, flexible, and future-ready for every learner.
Job Summary
We are looking for an experienced Marketing Team Lead who can lead and manage a high-performing marketing team while driving lead generation, brand growth, and digital marketing initiatives. The ideal candidate should have hands-on experience in marketing strategy, campaign execution, performance marketing, SEO, and team management. The candidate must have successfully managed cross-functional marketing teams and consistently delivered quality leads.
Key Responsibilities
- Lead, mentor, and manage the complete marketing team to achieve business goals.
- Develop and execute monthly, quarterly, and annual marketing strategies.
- Plan and manage lead generation campaigns focused on quality lead acquisition.
- Work closely with the sales team to improve lead quality and conversion rates.
- Monitor campaign performance and optimize ROI across all marketing channels.
- Handle and guide cross-functional teams including:
- SEO
- Performance Marketing
- Digital Marketing
- Graphic Design
- Content Writing
- Video Editing
- Coordinate with designers and content creators for campaign execution.
- Oversee website traffic growth, SEO performance, and organic visibility.
- Manage paid campaigns on Google Ads, Meta Ads, and other digital platforms.
- Analyze campaign data using tools such as Google Analytics, Search Console, Meta Business Suite, etc.
- Create marketing calendars, promotional campaigns, and branding initiatives.
- Ensure timely execution of all marketing projects and campaigns.
- Track KPIs, prepare reports, and present performance insights to management.
- Stay updated with industry trends, competitor activities, and emerging digital marketing practices.
Required Skills
- Strong knowledge of Digital Marketing & Performance Marketing.
- Hands-on understanding of SEO and organic growth strategies.
- Experience managing Graphic Designers, Content Writers, Video Editors, and Digital Marketing Executives.
- Expertise in lead generation and lead quality optimization.
- Knowledge of Google Ads, Meta Ads, Google Analytics, and Search Console.
- Strong analytical, planning, and decision-making skills.
- Excellent leadership, communication, and team management abilities.
Eligibility
- Minimum 2+ years of experience as a Marketing Team Lead or similar role.
- Proven experience in managing marketing teams.
- Strong track record of generating quality leads through digital marketing campaigns.
- Experience in the EdTech or Education industry will be preferred.
- Ability to work in a fast-paced, target-driven environment.
Workplace TypeIn-Office
Employment TypeFull-time
Experience Levelmid-senior-level, associate
Annual Compensation INR 500,000 - 550,000
Work Experience (years)2 - 4 years
Skills
seoperformance marketingcampaignslead generationteamsdigital marketinggoogleteam handling
