Department: Marketing
Location: Surat (On-site)
Employment Type: Full-Time
Salary Range: ₹25,000–₹30,000 per month (Based on experience)
Role Summary
We are looking for a senior social media executive who can own end-to-end social media strategy, execution, and performance. This role requires someone who is not just posting content but driving brand growth, engagement, and revenue through social platforms.
Key Responsibilities
Strategy & Planning
- Develop monthly social media strategy & content calendar
- Align campaigns with sales, product launches, and marketing goals
- Identify trends, reels formats, and viral opportunities
Content Execution
- Plan and execute Instagram, Facebook, YouTube content
- Coordinate with design + video + performance team
- Ensure premium brand positioning (luxury tone)
Performance & Analytics
- Track engagement, reach, CTR, conversions
- Optimize content based on data insights
- Weekly & monthly reporting
Paid Ads Management
- Run and optimize Meta Ads (Facebook/Instagram)
- A/B test creatives, audiences, and campaigns
- Work on ROI & cost optimization
Influencer & Collaboration
- Identify and manage influencers & creators
- Handle collaboration campaigns & barter deals
- Track influencer ROI
Cross-functional Coordination
- Work with SEO, CRM, and website team
- Support campaign launches (sale, product drop, etc.)
- Ensure brand consistency across channels
Required Qualifications
- 3–5 years experience in Social Media / Digital Marketing
- Strong understanding of Instagram growth & content strategy
- Hands-on experience with Meta Ads Manager
- Experience in analytics tools (Meta Insights, Google Analytics)
- Ability to manage multiple campaigns simultaneously
Preferred Skills
- Experience with Shopify / E-commerce brands
- Knowledge of Amazon / marketplace marketing
- Basic understanding of SEO & content marketing
- Creative thinking + trend spotting ability
Work Hours
- Monday to Saturday (09:00 AM – 6:00 PM)
KRAs & KPIs:
- Product Launch Planning – Tasks Completed, Launch Timeline Adherence
- Sale Event Planning – Revenue from Sale Events, Engagement Metrics
- E-commerce Management – Listings Optimized, Inventory Accuracy
- Social Media Management – No. of Posts, Comments, Views
- Retention & Affiliate Support – Campaigns Supported, Affiliate Revenue
- Analytics & Reporting – Timeliness, Report Accuracy, Insight Quality
Pay: ₹25,000.00 - ₹30,000.00 per month
Benefits:
- Health insurance
- Leave encashment
- Paid sick time
- Paid time off
Ability to commute/relocate:
- Surat, Gujarat (Surat): Reliably commute or planning to relocate before starting work (Required)
Location:
- Surat, Gujarat (Surat) (Required)
Work Location: In person
