Company: Darlet
Location: Remote (India)
Employment Type: Freelance / Part-Time / Contract (can transition to full-time based on performance)
About Darlet
Darlet is a growing women's fashion brand focused on thoughtfully designed apparel that combines comfort, functionality, and style. We are preparing for our website launch and are looking for a performance marketer who can help us build awareness, drive website traffic, generate sales, and scale our digital presence.
Role Overview
We are seeking a results-driven Performance Marketer with hands-on experience in Meta Ads (Facebook & Instagram). The ideal candidate should be comfortable managing campaigns across the entire funnel, from awareness and engagement to conversions and customer retention.
Key Responsibilities
- Plan, launch, and optimize Meta advertising campaigns.
- Develop full-funnel marketing strategies for:
- Brand Awareness
- Website Traffic
- Lead Generation
- Sales & Conversions
- Retargeting Campaigns
- Set up and manage Meta Pixel, Conversion API, and event tracking.
- Analyze campaign performance and provide actionable insights.
- Conduct audience research and testing.
- Create media buying strategies and budget allocation plans.
- Collaborate with the content and creative team to improve ad performance.
- Monitor ROAS, CAC, CTR, CPM, CPA, and other key metrics.
- Scale winning campaigns profitably.
Required Skills
- 2+ years of experience running Meta Ads.
- Proven experience with e-commerce brands.
- Strong understanding of customer acquisition funnels.
- Experience with Shopify and website conversion tracking.
- Ability to analyze data and optimize campaigns independently.
- Familiarity with Google Analytics and reporting tools.
Preferred Qualifications
- Experience working with fashion, apparel, beauty, or D2C brands.
- Experience with influencer whitelisting and UGC-based advertising.
- Knowledge of email marketing and retention campaigns.
What We're Looking For
- Someone who thinks strategically, not just executes campaigns.
- Strong communication and reporting skills.
- Ability to work independently and suggest growth opportunities.
- Focus on measurable business results.
Job Types: Full-time, Part-time, Freelance, Fresher, Internship
Pay: From ₹10,000.00 per month
Benefits:
- Commuter assistance
- Flexible schedule
Application Question(s):
- Describe a fashion or e-commerce brand you have scaled using Meta Ads. What was the starting point, what strategy did you use, and what results did you achieve?
- Links to brands/accounts you have managed.
- Average monthly ad budgets managed.
Work Location: Remote
