Digital Campaign Executive
Company: Ramaiah University of Applied Sciences (RUAS)
Department: Ramaiah Global – Centre for Executive Education and Entrepreneurship
Location: Bengaluru
About the Role
Ramaiah University of Applied Sciences (RUAS) is looking for a Digital Campaign Executive to execute digital marketing campaigns and maximize lead generation for short-term certificate and professional development programmes. The role involves managing campaigns across Meta, Google, and LinkedIn to generate qualified leads, support enrolments, and improve programme visibility.
Key Responsibilities
- Execute digital media campaigns to generate qualified leads for programmes.
- Target and engage prospective learners through Meta, Google, and LinkedIn.
- Support lead generation activities across paid digital platforms and social media channels.
- Monitor campaign performance and assist in improving lead quality and volume.
- Coordinate with internal teams to align campaign messaging with programme promotions.
- Track enquiries, lead flow, and conversion-related metrics.
- Assist in optimizing campaigns based on performance insights and audience response.
- Maintain regular reports on campaign outcomes and lead generation efforts.
- Stay updated on digital marketing trends, tools, and platform updates.
Qualifications
Experience
- 2–4 years of experience in digital marketing, digital campaign execution, or lead generation.
Preferred Skills
- Digital campaign execution across paid and social media channels.
- Working knowledge of Meta, Google, and LinkedIn advertising platforms.
- Audience targeting and segmentation.
- Basic campaign analysis and reporting.
- Lead generation and campaign optimization.
- Strong communication, coordination, and team collaboration skills.
- Ability to manage multiple campaigns with attention to detail.
Pay: ₹45,000.00 - ₹60,000.00 per month
Application Question(s):
- Do you have at least 2 years of experience in digital marketing, digital campaign execution, or lead generation?
- Do you have hands-on experience managing advertising campaigns on Meta, Google, and/or LinkedIn?
- What is your current CTC?
- If shortlisted, will you be able to attend a face-to-face interview?
Location:
- Bangalore City, Bengaluru, Karnataka (Required)
Work Location: In person
