About SolarSquare:
At SolarSquare we are building the Home-Energy brand of future India. We help homes switch to rooftop solar and move away from traditional coal electricity. We are a full-stack D2C residential solar brand - designing, installing, maintaining (after-sales) and financing solar systems for home-owners across India.
In 3 years we have scaled to become the leading residential solar brand in India. We are obsessed with quality, customer service and innovating to make it simple for homes to switch to solar. We are looking for leaders to join us in this mission.
Know us a bit better through these links:
Elevation - Podcast with SolarSquare Founders
Startup by IIT Grads Helps Indian Homes Run on Zero Electricity, Earns Rs 200 Crore in Revenues
The Climate Conversations ft Solar Square
Elevation Capital - SolarSquare
In true startup fashion, you’ll wear multiple hats and take ownership of key initiatives.
Your responsibilities include:
- Develop and execute strategies to optimize the marketing and sales conversion and customer lifecycle across Top of the Funnel, Middle Funnel and Bottom Funnel. This involves acquisition, retargeting, funnel retention and referral parts of customer journey.
- Analyze and improve conversion rates across marketing and sales funnels using marketing automation and innovative growth hacks implemented across all points in the funnel.
- Adept at conceptualizing and executing consumer journeys in alignment with business goals.
- Implement and manage marketing automation tools to enhance conversion, customer engagement and operational efficiency in the marketing and sales funnel. Preferred proficiency in Moengage. (Good candidates proficient in Clevertap will also work). Proficiency in Analytics tools needed - Google Analytics, etc.
- Collaborate with cross-functional teams (e.g., product, tech, sales, marketing and analytics) to design and execute growth experiments.
- Monitor key performance indicators (KPIs) to measure the success of retention and growth initiatives.
- Identify opportunities to enhance the conversion in the funnel, customer experience, reduce lead drop-rates/churn, and increase lifetime value.
- Create personalized and data-driven communication strategies for various customer segments. Collaborating with content team for getting such communication made.
- Having a growth mindset. Proficient in identifying experiments to run for the organization, running the experiments, measuring success KPIs, quick tweaking of the experiments leading to the eventual success formula.
- Stay updated with industry trends and best practices in digital marketing, growth hacking, and customer funnel retention.
