Job Description:
- The Candidate would be able to manage and coordinate all marketing, advertising &
branding and promotional staff and activities
- conduct market research to determine market requirements for existing and future
products
- Use sales forecasting and strategic planning to ensure the sale and profitability of
products, lines, or services, analysing business developments and monitoring market
trends.
- Analysis of customer research, current market conditions and competitor information
- Develop and implement marketing plans and projects for new and existing products
- Manage the productivity of the marketing plans and projects
- Monitor, review and report on all marketing activity and results
- Evaluate the financial aspects of product development, such as budgets, expenditures,
research and development appropriations, and return-on-investment and profit-loss
projections & deliver marketing activity within agreed budget
- Confer with legal staff to resolve problems, such as copyright infringement and royalty
sharing with outside producers and distributors.
- develop pricing strategy
- liaison with media and advertising
