Media Buying Specialist (Google & Meta Ads)
Location: Kolkata (On-site)
Experience: 2-5 Years
Employment Type: Full-time
Role Overview
Brands2be is looking for a performance-focused Media Buying Specialist who has successfully managed paid advertising campaigns across Google and Meta platforms within an advertising agency environment.
The ideal candidate should have hands-on experience working with B2B and B2C brands across multiple industries. Candidates whose primary experience is limited to D2C/eCommerce brands will not be considered for this role.
Key Responsibilities
- Plan, execute, and optimize paid campaigns on Google Ads and Meta Ads.
- Develop campaign strategies aligned with client objectives and business goals.
- Monitor daily campaign performance and implement data-driven optimizations.
- Manage campaign budgets efficiently to maximize ROAS and reduce CPL/CAC.
- Conduct audience research, keyword planning, and competitor analysis.
- Perform A/B testing for creatives, audiences, bidding strategies, and landing pages.
- Generate performance reports with actionable insights for internal teams and clients.
- Collaborate with creative, content, and client servicing teams to improve campaign outcomes.
- Stay updated with platform changes, advertising policies, and industry best practices.
Mandatory Requirements
- 2-5 years of hands-on experience in Google Ads and Meta Ads.
- Prior experience working in an advertising agency is mandatory.
- Must have managed campaigns for B2B and B2C clients.
- Strong understanding of campaign optimization, audience segmentation, conversion tracking, and performance analysis.
- Working knowledge of GA4, Google Tag Manager, Meta Pixel, and conversion tracking.
- Ability to independently manage multiple client accounts simultaneously.
- Strong analytical thinking with excellent problem-solving skills.
- Good verbal and written communication skills.
- Preferred Skills
- Experience with Looker Studio or similar reporting tools.
- Familiarity with AI-assisted campaign optimization tools.
- Exposure to lead generation campaigns across different business verticals.Why Join Brands2be?
- Opportunity to work on diverse B2B and B2C client portfolios.
- Collaborative agency environment with experienced marketing professionals.
- Exposure to performance-driven campaigns across multiple industries.
- Career growth based on ownership, results, and continuous learning.
Work Location: Kolkata (On-site)
Pay: ₹25,000.00 - ₹40,000.00 per month
Benefits:
Application Question(s):
- How many years of hands-on experience do you have managing both Google Ads and Meta Ads campaigns?
Work Location: In person
