Job Title: Digital Marketing Manager
(SEO | Paid Ads | Social Media | Branding)
Company Name: TruckGuru
Industry: Transportation & Logistics
Location Address: 507 Krishna Platina, , New VIP Rd, opp. Earth icon, Sardar Estate, Sayaji Park Society, Vadodara, Gujarat 390018
Job Type: Full-time / Part-time / Internship / Commission / Walk-In
Job Overview
TruckGuru is looking for a results-driven Digital Marketing Executive to strengthen our digital presence and lead generation efforts in the logistics industry. The ideal candidate should have hands-on experience in SEO, PPC (Google & Meta Ads), Social Media Marketing, and Branding, with a creative and analytical mindset.
Key Responsibilities1. SEO (Search Engine Optimization)
- Perform keyword research and identify high-intent search terms.
- Optimize on-page SEO (meta tags, content, internal linking).
- Execute off-page SEO strategies including backlink building and outreach.
- Monitor keyword rankings, organic traffic, and website performance.
- Conduct competitor SEO analysis and suggest improvements.
2. Paid Advertising (PPC & Performance Marketing)
- Plan, execute, and optimize paid campaigns on Google Ads, Facebook, LinkedIn, YouTube, etc.
- Manage budgets, bidding strategies, ad creatives, and A/B testing.
- Perform negative keyword analysis to reduce wasteful spend.
- Monitor competitor PPC campaigns and keyword trends.
- Write and optimize high-converting ad copies.
- Analyze campaign data and continuously improve ROI.
3. Social Media Marketing (SMM)
- Build and execute social media strategies through audience and competitor research.
- Set up and optimize company profiles on Facebook, Instagram, LinkedIn, YouTube, and other platforms.
- Create, schedule, and manage engaging posts and campaigns.
- Track social media metrics, insights, and trends to improve engagement.
- Handle audience interaction and brand communication.
4. Branding & Content
- Maintain consistent brand messaging across all digital platforms.
- Support branding initiatives and digital campaigns.
- Collaborate with internal teams for marketing alignment.
- Analyze competitor branding strategies for market opportunities.
5. Analytics & Reporting
- Track performance using Google Analytics, Google Ads, SEMrush, social insights, etc.
- Prepare regular performance reports with actionable insights.
- Measure leads, conversions, engagement, and campaign effectiveness.
Required Skills
- Strong knowledge of SEO, SEM, PPC, and Social Media Marketing
- Hands-on experience with Google Ads & Facebook Ads
- Excellent written and verbal English communication skills
- Ability to write compelling ad copies and marketing content
- Strong analytical, organizational, and problem-solving skills
- Creative mindset with data-driven decision-making
- Ability to work independently and manage multiple campaigns
Tools & Platforms
- Google Analytics
- Google Ads / AdWords
- SEMrush / Similar SEO tools
- Social Media Management Tools (Hootsuite, Meta Business Suite, etc.)
- Facebook, LinkedIn, Instagram, YouTube
Qualifications
- Education: Minimum Bachelor’s Degree (Marketing / Business / Related Field)
- Experience: 5 to 10 years in Digital Marketing (SEO, PPC, SMM)
Preferred Skills
- Proven experience as a Digital Marketing Executive or Social Media Specialist
- Strong understanding of major online marketing channels
- Experience in performance-driven campaigns and lead generation
Why Join TruckGuru?
- Fast-growing logistics technology brand
- Opportunity to take ownership of digital growth
- Real impact on brand visibility and lead generation
- Exposure to end-to-end digital marketing in a core Indian industry
Job Types: Full-time, Permanent
Pay: ₹30,000.00 - ₹35,000.00 per month
Experience:
- Digital marketing : 2 years (Required)
Work Location: In person
