About Company – IAFA
IAFA is a leading office furniture company specializing in ergonomic chairs and executive seating solutions. We help businesses and individuals create productive, comfortable, and stylish workspaces through high-quality, customizable furniture.
With advanced manufacturing technology and a presence in 150+ cities across India, IAFA delivers reliable, innovative, and cost-effective solutions tailored to your needs. Whether you’re a growing startup or an established enterprise, we are committed to enhancing your workspace with superior design and functionality.
Job Description – Area Sales Manager
Industry: Furniture / Office Furniture Manufacturing
Company: IAFA Furniture Pvt. Ltd.
Department: Sales & Marketing
Location: West Region
Reporting To: Regional Sales Head / Sales Director
Experience Required: 3–5 Years in Furniture / Office Furniture / Interior Product Industry
Salary Range: 35,000/- TO 45,000/-
Job Overview
We are looking for a dynamic and result-oriented Area Sales Manager to lead sales operations and business development activities in the assigned territory for our furniture business. The candidate will be responsible for dealer/distributor management, institutional sales, market expansion, revenue growth, and achieving sales targets while maintaining strong customer relationships.
The ideal candidate should have experience in office furniture, chairs, modular furniture, seating systems, or related manufacturing industries.
Key Responsibilities
Sales & Business Development
- Achieve monthly, quarterly, and annual sales targets for the assigned territory.
- Develop and expand dealer, distributor, and channel partner network.
- Identify new business opportunities in corporate, institutional, government, and retail sectors.
- Promote company products including office chairs, modular furniture, seating solutions, and related products.
- Conduct regular market visits to generate leads and increase market penetration.
- Develop strategies to increase revenue and market share.
Channel & Dealer Management
- Build strong relationships with dealers, distributors, architects, interior designers, and corporate clients.
- Monitor dealer performance and ensure sales growth.
- Resolve dealer and customer concerns effectively.
- Support dealers with product training, promotional activities, and sales support.
Customer Relationship Management
- Maintain long-term relationships with key customers and institutional clients.
- Ensure timely response to customer inquiries and complaints.
- Coordinate with internal departments for smooth order execution and customer satisfaction.
Market Intelligence
- Monitor competitor activities, pricing, and market trends.
- Submit regular market feedback and sales reports to management.
- Identify customer preferences and suggest new product opportunities.
Team Coordination
- Coordinate with sales executives and support staff in the assigned region.
- Guide and motivate the sales team to achieve business goals.
- Conduct sales meetings and review performance periodically.
Key Skills Required
- Strong sales and negotiation skills
- Excellent communication and presentation abilities
- Dealer and distributor management expertise
- Knowledge of furniture market and products
- Business development and relationship-building skills
- Target-oriented and self-motivated
- Proficiency in MS Excel, CRM, and sales reporting
Educational Qualification
- Bachelor’s Degree in Business Administration, Marketing, or related field.
- MBA in Sales & Marketing preferred.
Preferred Industry Experience
Candidates with experience in:
- Office Furniture
- Ergonomic Chairs
- Modular Furniture
- Seating Systems
- Interior Products
- Building Material Industry
will be preferred.
KRAs (Key Result Areas)
- Territory Sales Growth
- Dealer & Distributor Expansion
- Achievement of Sales Targets
- Institutional Business Development
- Customer Satisfaction & Retention
- Market Coverage & Brand Visibility
- Collection & Payment Follow-up
KPIs (Key Performance Indicators)
- Monthly & Quarterly Sales Achievement (%)
- Number of New Dealers Appointed
- Revenue Generated from Assigned Territory
- Conversion Ratio of Leads
- Customer Retention Rate
- Outstanding Payment Recovery
- Market Expansion in New Areas
- Product-wise Sales Performance
Additional Requirements
- Willingness to travel extensively within the assigned region.
- Strong understanding of B2B and channel sales.
- Valid driving license preferred.
Pay: ₹35,000.00 - ₹45,000.00 per month
Work Location: In person
