We are looking for a Social Media & Digital Marketing Strategist who can develop and execute result-oriented digital strategies, strengthen the organization’s online presence, and drive audience growth and engagement across multiple digital platforms.
The ideal candidate should have strong knowledge of social media strategy, content planning, digital campaigns, analytics, SEO, audience growth, and performance marketing, along with the ability to guide creative and content teams.
Key Responsibilities
- Develop and implement comprehensive social media and digital marketing strategies aligned with business objectives.
- Plan and manage content strategies across platforms such as Instagram, Facebook, YouTube, LinkedIn, X (Twitter), and other relevant platforms.
- Create monthly and weekly content calendars, campaign plans, and growth strategies.
- Analyze audience behavior, trends, competitors, and platform performance to identify growth opportunities.
- Develop strategies for increasing followers, reach, engagement, traffic, leads, and conversions.
- Coordinate with content writers, graphic designers, video editors, and social media executives to ensure timely execution.
- Monitor social media trends, algorithms, emerging formats, and competitor activities.
- Plan and optimize paid and organic digital campaigns.
- Track campaign performance using relevant analytics and reporting tools.
- Analyze KPIs such as reach, engagement rate, impressions, CTR, traffic, leads, conversions, follower growth, and ROI.
- Prepare regular performance reports and strategic recommendations for management.
- Work closely with the SEO and content teams to improve website visibility and organic traffic.
- Develop strategies for YouTube growth, video content performance, and audience retention.
- Manage online reputation and ensure consistent brand communication across platforms.
- Identify opportunities for collaborations, influencer marketing, trending campaigns, and audience engagement.
- Conduct A/B testing and continuously optimize campaigns and content strategies.
- Stay updated with changes in digital marketing tools, social media algorithms, AI tools, and industry trends.
Required Skills
- Strong understanding of social media strategy and digital marketing.
- Hands-on experience with major social media platforms.
- Good knowledge of SEO, content marketing, paid advertising, and analytics.
- Strong understanding of social media algorithms and platform-specific content strategies.
- Experience with tools such as Google Analytics, Meta Business Suite/Ads Manager, Google Ads, YouTube Studio, Search Console, and social media scheduling/analytics tools.
- Strong analytical and problem-solving skills.
- Excellent content planning and strategic thinking ability.
- Ability to manage multiple projects and deadlines.
- Strong communication and team coordination skills.
- Ability to convert data and insights into actionable strategies.
- Knowledge of AI-based tools for content creation, research, analytics, and campaign optimization will be an advantage.
Key Performance Indicators (KPIs)
- Growth in social media followers and audience base.
- Improvement in reach, impressions, and engagement.
- Website traffic generated through digital channels.
- Lead generation and conversion performance.
- Organic search and content performance.
- Campaign ROI and cost efficiency.
- YouTube views, watch time, subscribers, and retention.
- Consistency and timely execution of content calendars.
- Improvement in overall digital brand presence.
Qualifications
- Bachelor’s degree in Marketing, Digital Marketing, Mass Communication, Business Administration, or a related field.
- 4–7 years of relevant experience in social media and digital marketing.
- Candidates with proven experience managing multiple platforms and delivering measurable digital growth will be preferred.
Preferred Candidate Profile
The ideal candidate is strategic, analytical, creative, trend-aware, and highly execution-oriented, with the ability to independently develop digital strategies while effectively coordinating with creative, content, SEO, and marketing teams.
Pay: Up to ₹30,000.00 per month
Work Location: In person
