Key Responsibilities:
1. Strategic Planning & Brand Management
- Develop and implement integrated marketing strategies aligned with business goals.
- Build and strengthen the company’s brand presence across all channels.
- Define project positioning, target audience, and messaging for each development.
- Conduct market research and competitor analysis to identify trends and opportunities.
2. Lead Generation & Sales Support
- Drive qualified lead generation through online and offline channels.
- Collaborate closely with sales teams to ensure alignment on campaigns and conversions.
- Monitor campaign performance and optimize lead acquisition costs.
- Implement CRM tools to track customer journeys and improve conversions.
3. Digital Marketing & Performance Marketing
- Lead digital marketing initiatives including SEO, SEM, social media, and display advertising.
- Manage performance marketing campaigns across platforms like Google Ads, Meta Ads, etc.
- Oversee website development, landing pages, and user experience optimization.
- Analyze campaign metrics and ROI to improve effectiveness.
4. Project Marketing & Launches
- Plan and execute project launch strategies including pre-launch, launch, and post-launch campaigns.
- Coordinate with creative agencies for brochures, hoardings, and digital creatives.
- Organize site visits, events, exhibitions, and property showcases.
- Ensure timely delivery of marketing collaterals.
5. Vendor & Agency Management
- Manage relationships with advertising agencies, media partners, and vendors.
- Negotiate contracts and ensure cost-effective media buying.
- Monitor agency performance and deliverables.
6. Budgeting & Reporting
- Develop and manage the marketing budget effectively.
- Track ROI across campaigns and ensure optimal allocation of resources.
- Prepare regular reports and dashboards for senior management.
7. Team Leadership
- Lead, mentor, and manage the marketing team.
- Set KPIs and ensure team productivity and performance.
- Foster innovation and continuous improvement within the team.
Key Skills & Competencies:
- Strong understanding of real estate marketing dynamics.
- Expertise in digital marketing and lead generation strategies.
- Analytical mindset with data-driven decision-making ability.
- Excellent communication and stakeholder management skills.
- Creative thinking with a strong eye for branding and design.
- Project management and multitasking abilities.
Qualifications & Experience:
- MBA in Marketing or equivalent qualification.
- 10–15 years of experience in marketing, preferably in real estate or related industries.
- Proven track record in handling large-scale marketing campaigns and project launches.
Job Types: Full-time, Permanent
Pay: ₹3,000,000.00 - ₹3,500,000.00 per year
Benefits:
- Cell phone reimbursement
- Health insurance
- Paid time off
- Provident Fund
Work Location: In person
