Brand Strategy & Digital Marketing Intern
About HiLabs
Human Intelligence Labs Private Limited is focused on preparing students and early-career professionals for careers in software engineering and emerging technologies through structured training, practical projects and industry-oriented learning.
We are building an in-house marketing team and are looking for a creative and analytical intern who can help shape how HiLabs is positioned and communicated to students, parents and other stakeholders.
Role Overview
The Brand Strategy & Marketing Intern will focus on marketing strategy, brand positioning, campaign planning and performance analysis.
This is not primarily a graphic design or video-editing role. You will determine what HiLabs should communicate, who it should communicate with, and how campaigns should be structured to generate awareness, trust and qualified enquiries.
Key Responsibilities
- Understand HiLabs’ programs, target audience, business objectives and competitive environment.
- Conduct research on students, parents, competitors, education trends and digital marketing practices.
- Help define and maintain HiLabs’ brand positioning, messaging, tone of voice and communication guidelines.
- Develop monthly marketing and campaign plans aligned with program launches, admissions and events.
- Generate creative campaign concepts for social media, digital advertising, college outreach and other channels.
- Prepare detailed content briefs for the Digital Content & Social Media Intern.
- Plan content pillars, campaign themes, publishing schedules and calls to action.
- Review content to ensure consistency with the approved brand strategy and campaign objectives.
- Collaborate with the admissions team to understand lead quality, student concerns and conversion challenges.
- Analyse content and campaign performance using relevant metrics.
- Recommend improvements based on audience response, lead quality and campaign results.
- Support the planning of Meta, Google, LinkedIn and other digital marketing campaigns.
- Ensure that claims relating to programs, scholarships, outcomes and opportunities are accurate and appropriately communicated.
- Take ownership of additional marketing and branding initiatives assigned by the management.
Required Skills and Qualifications
- Currently pursuing or recently completed a degree in marketing, management, communications, media or a related field.
- Strong understanding of branding, marketing fundamentals and customer behaviour.
- Excellent research, writing, presentation and communication skills.
- Ability to understand the concerns and aspirations of students and early-career professionals.
- Creative thinking combined with an analytical and structured approach.
- Basic understanding of social media marketing, paid advertising, SEO, lead generation and marketing analytics.
- Ability to convert business objectives into practical campaign ideas.
- Strong attention to detail and ability to maintain brand consistency.
- Ability to work independently, accept feedback and take ownership of responsibilities.
Preferred Qualifications
- Previous internship, academic project or freelance experience in branding or digital marketing.
- Familiarity with Meta Business Suite, Google Ads, Google Analytics or similar platforms.
- Experience preparing campaign plans, competitor analyses or content strategies.
- Basic knowledge of the education, training or career-development sector.
- A portfolio containing marketing plans, campaign concepts, case studies or brand-related work.
What We Are Looking For
We are not looking for someone who only follows trends or prepares presentations filled with marketing terminology. We want someone who can understand the HiLabs business, identify the right audience, develop meaningful campaigns and use performance data to improve marketing decisions.
Full-Time Opportunity
High-performing interns may be considered for a full-time role such as Brand & Marketing Executive, based on performance, ownership, conduct, role availability and organizational requirements.
Pay: ₹8,000.00 - ₹15,000.00 per month
Benefits:
- Flexible schedule
- Paid time off
Ability to commute/relocate:
- Lucknow, Uttar Pradesh (Lucknow): Reliably commute or planning to relocate before starting work (Preferred)
Education:
Experience:
- Marketing: 1 year (Preferred)
Language:
- English (Preferred)
- Hindi (Preferred)
Work Location: In person
