We are looking for a Senior PPC / Performance Marketing Executive with strong hands-on experience in GTM, Google Ads, Meta Ads, and app-focused campaigns. The ideal candidate should have proven expertise in driving app installs, app sales, and ROI-focused paid campaigns, including TikTok Ads, LinkedIn Ads, Google Merchant Center, Shopping Ads Display Ads and PMax Campaign.
Key Responsibilities
Paid Advertising & Performance Marketing
-
Plan, execute, and optimize Google Ads & Meta Ads campaigns for:App installs & in-app conversions
-
Manage and scale:Google App Campaigns (UAC - automated Google Ads campaigns)Search, Display, YouTube & Performance Max campaigns
-
Meta App Install & Conversion campaigns
-
Handle Google Merchant Center setup, account suspension, feed optimization, and issue resolution
-
Optimize campaigns based on CPI, CPA, ROAS, CTR, and conversion rates
-
Perform A/B testing on creatives, audiences, landing pages, and bidding strategies
-
Monitor budgets and ensure efficient spend across platforms
-
Track and analyze performance using GTM, GA4, Firebase, Google Ads, and Meta Ads Manager
-
Prepare detailed performance reports and actionable insights for clients/stakeholders
Requirements
-
4+ years of hands-on experience in Google Ads & Meta Ads
-
Strong experience in App Install & App Conversion campaigns
-
Proven expertise with Google Merchant Center & Shopping Ads
-
Strong analytical skills with experience in GA4, Firebase, Tag Manager
-
Ability to scale campaigns while maintaining profitability.
-
Experience managing multiple campaigns/clients simultaneously.
Preferred Qualifications
-
Experience with app-based businesses, e-commerce, or performance agencies
-
Knowledge of ASO fundamentals is a plus
-
Familiarity with automation, scripts, and AI-driven bidding strategies
Benefits
-
5 Days Working
-
Work Life Balance,
-
Lucrative Rewards & Recognition
-
Employee friendly Corporate Work culture
-
Timings are fixed with Saturday/ Sunday Off
