The Marketing Executive – Visa Services will be responsible for promoting the Company's visa and travel-related services, generating quality leads, increasing brand awareness, and supporting customer acquisition and business growth.
The position involves implementing online and offline marketing activities, generating leads through various channels, developing relationships with potential customers and business partners, coordinating with the Sales and Visa Processing Teams, and supporting the achievement of the Company's marketing and revenue targets.
Key Responsibilities
1. Marketing & Brand Promotion
- Plan and execute marketing activities to promote the Company's visa services.
- Develop strategies to increase brand awareness and customer reach.
- Promote visa services through digital, social media, direct marketing, networking, events, and other appropriate channels.
- Prepare and coordinate promotional materials such as brochures, flyers, posters, social media posts, videos, and other marketing content.
- Ensure that all marketing communications are professional, accurate, and aligned with Company standards.
- Identify new opportunities to promote visa services in the target market.
2. Digital Marketing & Social Media
- Manage and promote the Company's presence on platforms such as Facebook, Instagram, WhatsApp, LinkedIn, and other relevant channels.
- Create and publish engaging content related to visa services, travel opportunities, destinations, and relevant updates.
- Coordinate with graphic designers, content creators, and other service providers for marketing materials.
- Support paid advertising campaigns through platforms such as Meta Ads and Google Ads, where applicable.
- Monitor campaign performance and generate basic reports on leads, enquiries, engagement, and conversions.
- Identify suitable digital channels for reaching the Company's target customers.
3. Customer Acquisition & Sales Support
- Respond to initial marketing enquiries and provide basic information about the Company's services.
- Understand customer requirements and direct qualified leads to the appropriate Sales/Visa Consultant.
- Follow up with leads where required to support conversion.
- Maintain professional communication with prospective customers.
- Identify opportunities for repeat business and customer referrals.
4. B2B Marketing & Business Development
- Develop and maintain professional relationships with business partners.
- Promote the Company's visa services and business offerings to potential partners.
- Coordinate meetings, presentations, seminars, and promotional activities with prospective partners.
- Follow up with business leads and maintain records of potential partnerships.
- Support the development of new B2B business opportunities.
5. Events & Promotional Activities
- Coordinate and participate in exhibitions, education fairs, travel fairs, visa seminars, workshops, webinars, and promotional events.
- Support the planning and execution of customer awareness campaigns.
- Generate leads and enquiries through events and promotional activities.
- Maintain records of leads generated from each event and coordinate follow-up activities.
- Represent the Company professionally at external events and meetings.
6. Market Research
- Conduct regular research on customer preferences, market trends, competitor activities, and visa/travel service offerings.
- Monitor competitor marketing strategies, campaigns, pricing promotions, and customer engagement activities.
- Identify new markets, customer segments, and business opportunities.
- Provide market insights and recommendations to the Reporting Manager.
- Stay updated on relevant visa, travel, and tourism trends to ensure marketing communication remains current.
7. Marketing Content & Communication
- Develop ideas and content for social media posts, promotional campaigns, blogs, videos, brochures, and other marketing materials.
- Ensure that visa-related information used in promotional materials is accurate and approved by the concerned authority/team.
- Coordinate with the processing team to obtain verified information regarding visa requirements and service updates.
- Avoid making misleading claims or guaranteeing visa approvals in any marketing communication.
- Maintain consistent Company branding across all marketing channels.
8. CRM & Marketing Records
- Maintain accurate records of leads, enquiries, campaigns, customer interactions, and conversions.
- Update CRM/database records regularly.
- Track the source of leads and evaluate the effectiveness of different marketing channels.
- Maintain records of marketing activities, events, partnerships, and promotional campaigns.
- Prepare periodic marketing reports for management review.
9. Coordination with Internal Teams
- Coordinate closely with the Sales Team for lead handover and conversion.
- Coordinate with the Visa Processing/Operations Team regarding service information and updates.
- Work with Accounts/Finance where required for marketing-related payments and expenses.
- Coordinate with management for approval of marketing campaigns, budgets, promotions, and external activities.
- Ensure smooth communication between Marketing, Sales, and Operations.
Pay: ₹16,000.00 - ₹25,000.00 per month
Work Location: In person
