Job Title: Business Development Manager – Branding & Strategy
Location: Kurnool – Ashoka Women’s Engineering College
Industry Preference: EdTech / BPO / Retail Services / Service Sector
Experience: 4–8 years
Employment Type: Full-time
Job Summary
Ashoka Women’s Engineering College, Kurnool is looking for an experienced Business Development Manager – Branding & Strategy to drive brand visibility, strategic partnerships, public relations, and promotional initiatives. The ideal candidate should come from EdTech or service-driven industries such as BPO, retail, or customer-focused organizations, with strong experience in external stakeholder engagement and strategic growth initiatives.
Key Responsibilities
Branding & Strategic Growth
- Develop and implement branding and positioning strategies to enhance institutional visibility
- Plan and execute promotional campaigns, outreach programs, and branding initiatives
- Support leadership in defining growth, outreach, and market expansion strategies
Business Development & Partnerships
- Identify and build strategic partnerships, institutional tie-ups, and collaborations
- Drive MoUs, alliances, and long-term relationship building with corporates, institutions, and industry bodies
- Explore opportunities for brand expansion and strategic growth
Public Relations & External Engagement
- Act as the external representative of the institution for branding and partnership initiatives
- Coordinate events, seminars, conferences, roadshows, and promotional activities
- Manage relationships with industry experts, institutions, media, and influencers
Market Intelligence & Planning
- Conduct market research and competitor analysis
- Track effectiveness of branding initiatives and outreach programs
- Prepare presentations, proposals, and strategic reports for management
Internal Coordination
- Work closely with Admissions, Marketing, Training & Placement, and Academic teams
- Ensure alignment between branding efforts and institutional objectives
Candidate Profile (What We Are Looking For)
Mandatory
- Experience in EdTech / BPO / Retail Services / Service Industry
- Proven experience in business development, branding, partnerships, or public relations
- Strong communication, presentation, and stakeholder management skills
- Experience representing the organization with external stakeholders and leadership
Preferred
- Exposure to education sector branding or institutional partnerships
- Experience managing events, promotions, or outreach programs
- Strategic mindset with strong execution capability
Key Skills
- Business Development & Strategic Planning
- Branding & Market Positioning
- Public Relations & Corporate Communication
- Relationship & Stakeholder Management
- Presentation & Negotiation Skills
Personality Traits
- Confident, presentable, and articulate
- Relationship-driven and result-oriented
- Strategic thinker with hands-on execution ability
- Comfortable representing the institution externally
Why Join Ashoka Women’s Engineering College
- High-visibility role working closely with Management and Leadership
- Opportunity to shape institutional brand and strategic growth
- Dynamic environment with decision-making exposure
Candidates from EdTech or service-based industries with strong branding and partnership experience are highly preferred.
Contact HR: 8179793265
Job Types: Full-time, Permanent
Pay: ₹25,000.00 - ₹49,064.00 per month
Benefits:
