We are looking for a highly creative Creative Copywriter who can transform ideas into compelling words that inspire audiences to watch, engage, and connect with our content.
The ideal candidate is a storyteller with a strong command of language and a deep understanding of entertainment marketing. This role is responsible for creating impactful copy across promotional campaigns, trailers, OTT marketing, social media, digital advertising, brand communication, and in-app experiences.
If you believe that a single line can make someone click "Watch Now," this role is for you.
Key Responsibilities
Creative Campaign Development
- Conceptualize and write integrated marketing campaigns for movies, originals, and platform promotions.
- Develop campaign themes, taglines, and key messaging.
- Create creative communication for content launches, festivals, seasonal campaigns, and special events.
- Collaborate with designers and promo producers to bring campaigns to life.
Promo & Trailer Copywriting
- Write promo scripts for television and OTT.
- Develop trailer voice-over scripts.
- Write supers, captions, end slates, and call-to-actions.
- Create multiple versions of promotional copy for different audiences and platforms.
- Ensure messaging builds curiosity without revealing key story elements.
Platform & Content Marketing
Create copy for:
- Movie launches
- Original series
- Micro-Dramas
- Trending titles
- Genre collections
- Festival campaigns
- Editorial collections
- Subscription campaigns
- Feature launches
- App notifications
- Email marketing
- In-app banners
- Homepage promotions
Digital & Social Media
- Write engaging copy for Instagram, Facebook, YouTube, X, LinkedIn, and WhatsApp campaigns.
- Develop video captions, reels copy, and promotional posts.
- Create digital advertisements for performance marketing campaigns.
- Write influencer campaign briefs and promotional messaging.
Brand Communication
- Maintain a consistent brand voice across all communication.
- Write website content, landing pages, app store descriptions, FAQs, and promotional materials.
- Develop corporate presentations, sales decks, and partnership communication when required.
- Ensure all communication reflects the SAGANOVA brand identity.
Creative Ideation
- Participate in brainstorming sessions for marketing and content campaigns.
- Generate fresh ideas for audience engagement and content promotion.
- Research audience trends and entertainment marketing best practices.
- Present creative concepts to internal stakeholders.
Collaboration
Work closely with:
- OAP Manager
- Creative Promo Producers
- Marketing Team
- Social Media Team
- Design Team
- Product Team
- Content Team
- Performance Marketing Team
Desired Candidate Profile
Candidates with experience in any of the following are preferred:
- OTT Platforms
- Television Networks
- Entertainment Marketing
- Advertising Agencies
- Digital Marketing
- Creative Agencies
- Film Promotions
- Broadcast Promotions
- Content Marketing
Skills Required
- Exceptional writing and storytelling skills.
- Strong command of English and Hindi (Punjabi is an added advantage).
- Ability to write concise, engaging, and emotionally impactful copy.
- Excellent understanding of entertainment audiences and consumer behaviour.
- Strong conceptual thinking and campaign ideation.
- Ability to adapt tone and messaging across different platforms and audiences.
- Excellent communication and presentation skills.
- Strong attention to detail and proofreading ability.
Good to Have
- Experience writing for OTT platforms or television channels.
- Background in entertainment, media, advertising, or digital marketing.
- Understanding of SEO, ASO, and content marketing principles.
- Familiarity with AI-assisted writing and creative tools.
- Knowledge of regional language content and audience preferences.
What Success Looks Like
- Memorable campaigns that increase content discovery and engagement.
- High-performing promotional copy across digital and OTT platforms.
- Strong, consistent brand voice across all communication.
- Creative ideas that support audience growth and subscriber acquisition.
- Timely delivery of high-quality copy for multiple campaigns.
- Collaboration that enhances the impact of marketing and creative initiatives.
Pay: ₹20,000.00 - ₹40,000.00 per month
Work Location: In person
