Job Description – E-commerce PPC Manager
Position: E-commerce PPC Manager
Department: E-commerce & Digital Marketing
Location: Xech Technologies Pvt. Ltd.
Job Summary
We are looking for an experienced E-commerce PPC Manager to plan, execute, and optimize paid advertising campaigns across e-commerce marketplaces and digital platforms. The ideal candidate should have hands-on experience managing Amazon and Flipkart Ads, along with Meta and Google Ads, to drive sales, improve ROAS, and maximize campaign performance.
Key Responsibilities
- Plan, create, and manage advertising campaigns on Amazon Ads and Flipkart Ads.
- Optimize Sponsored Products, Sponsored Brands, Sponsored Display, and other marketplace ad formats.
- Manage and optimize Google Ads campaigns, including Search, Display, Shopping, Performance Max, and YouTube Ads.
- Create, manage, and optimize Meta (Facebook & Instagram) Ads campaigns.
- Monitor daily ad performance and optimize campaigns to improve ROAS, ACOS, TACOS, CTR, CPC, Conversion Rate, and Sales.
- Conduct keyword research, bid optimization, and budget allocation across all advertising platforms.
- Analyze campaign performance and identify opportunities to improve sales and profitability.
- Plan advertising strategies for product launches, seasonal sales, and promotional campaigns.
- Coordinate with the creative team to develop high-converting ad creatives and banners.
- Work closely with the marketplace and e-commerce teams to improve product visibility and conversions.
- Manage monthly advertising budgets and ensure efficient utilization.
- Prepare daily, weekly, and monthly performance reports with actionable insights.
- Perform A/B testing on creatives, keywords, audiences, and landing pages to improve campaign performance.
- Stay updated with new advertising features, platform updates, and industry best practices.
Pay: ₹50,000.00 - ₹65,000.00 per month
Benefits:
- Leave encashment
- Paid time off
- Provident Fund
Work Location: In person
