Digital Marketing Executive (Performance Marketing & Growth)Location
Andheri West, Mumbai (Work From Office)
Employment Type
Full-Time
Experience
0–1 Year (Freshers with strong internships or project experience are encouraged to apply)
About Us
We are building India's next-generation Micro Drama OTT Platform, delivering premium short-form entertainment across Android, iOS, Mobile Web, and Desktop Web.
We're looking for a passionate and growth-oriented Digital Marketing Executive who is eager to learn, experiment, and drive user acquisition. If you're enthusiastic about digital marketing, performance campaigns, social media, content, analytics, and AI tools, we'd love to have you on our team.
Key ResponsibilitiesPerformance Marketing
- Assist in planning, executing, and optimizing paid marketing campaigns.
- Support campaigns across Meta (Facebook & Instagram), Google Ads, YouTube, Snapchat, X (Twitter), LinkedIn, and other digital advertising platforms.
- Monitor campaign performance and suggest improvements to maximize ROI.
- Track key metrics such as CPI, CPA, CPC, CTR, ROAS, and conversions.
- Prepare campaign performance reports and dashboards.
User Acquisition & Growth
- Assist in driving app installs, registrations, and subscriptions.
- Support App Store Optimization (ASO) initiatives.
- Help improve user acquisition and retention strategies.
- Coordinate with creative and product teams to optimize campaign performance.
Social Media Marketing
- Manage day-to-day activities across Instagram, Facebook, YouTube, LinkedIn, and X.
- Coordinate content publishing and campaign calendars.
- Monitor engagement, comments, and audience interactions.
- Research viral trends, creators, and competitor activities.
Content Marketing
- Assist in creating marketing content, captions, blogs, email campaigns, and promotional copy.
- Coordinate with designers and video editors for creatives.
- Ensure brand consistency across all marketing channels.
Analytics & Reporting
- Monitor website and app performance using analytics tools.
- Generate weekly and monthly reports.
- Analyze marketing data to identify trends and opportunities.
Market Research
- Research competitors, industry trends, and new marketing opportunities.
- Stay updated with the latest digital marketing tools and platform updates.
- Identify innovative growth strategies for the OTT and entertainment industry.
Collaboration
- Work closely with Product, Design, Content, and Business teams.
- Support influencer marketing, affiliate campaigns, and partnership initiatives.
- Participate in brainstorming sessions for new campaigns and product launches.
Required Skills
- Bachelor's degree in Marketing, Management, Mass Media, BBA, BMS, Commerce, or a related field.
- 0–1 year of experience (Internships, freelance work, college projects, or certifications are welcome).
- Basic understanding of Digital Marketing fundamentals.
- Good knowledge of Meta Ads Manager and Google Ads.
- Understanding of SEO, SEM, Social Media Marketing, and Content Marketing.
- Familiarity with Google Analytics (GA4).
- Basic understanding of Excel or Google Sheets.
- Strong analytical and problem-solving skills.
- Good written and verbal communication skills.
- Creative mindset with attention to detail.
Preferred Skills
- Knowledge of Meta Ads, Google Ads, and YouTube Ads.
- Familiarity with App Store Optimization (ASO).
- Basic understanding of Firebase Analytics, Google Tag Manager, and Google Search Console.
- Experience with Canva, Figma, or Adobe Creative Suite is an added advantage.
- Knowledge of influencer marketing and creator collaborations.
- Experience managing Instagram, YouTube, or other social media pages.
- Familiarity with AI tools such as ChatGPT, Gemini, Claude, Perplexity, Midjourney, Canva AI, Cursor, or other AI productivity tools is a strong advantage.
- OTT, entertainment, or media industry exposure is a plus.
What We're Looking For
- Passion for digital marketing and consumer internet products.
- Strong willingness to learn and experiment.
- Data-driven mindset with the ability to interpret campaign performance.
- Self-motivated, proactive, and adaptable.
- Ability to work in a fast-paced startup environment.
- Excellent teamwork and communication skills.
- Positive attitude and eagerness to grow with the company.
Why Join Us?
- Work on one of India's emerging entertainment platforms.
- Gain hands-on experience across Performance Marketing, Social Media, Growth, Content, Analytics, ASO, and User Acquisition.
- Learn directly from experienced founders and marketing leaders.
- Exposure to real campaign budgets and live marketing projects.
- Opportunity for rapid learning, career growth, and increased responsibility.
- Collaborative startup culture where your ideas can make a real impact.
Preferred Qualification
Fresh graduates with internships, certifications, live projects, or hands-on experience in Digital Marketing are encouraged to apply.
Immediate joiners will be preferred
Work Location: In person
