Job Title: Online Marketing Executive
Experience: 6 Months – 1 Year
Location: Chennai
Company: Xcell 1 Software Solutions Pvt. Ltd.
Job Summary
We are looking for a passionate and result-oriented Online Marketing Executive to promote our software solutions through digital channels. The ideal candidate should have experience in SEO, website management, content marketing, blog writing, social media marketing, and online lead generation. The primary responsibility is to increase brand visibility, generate qualified leads, and support the sales team in achieving business growth.
Key Responsibilities
* Develop and execute digital marketing strategies to generate quality online leads.
* Perform On-Page and Off-Page SEO to improve website rankings and organic traffic.
* Manage, update, and optimize the company website regularly.
* Write and publish SEO-friendly blogs, articles, case studies, and website content.
* Create engaging content for LinkedIn, Facebook, Instagram, YouTube, and other social media platforms.
* Plan and execute social media campaigns to improve brand awareness and customer engagement.
* Generate B2B leads through digital marketing channels, LinkedIn, email marketing, and other online platforms.
* Run and optimize Google Ads and Meta Ads campaigns.
* Conduct keyword research, competitor analysis, and backlink-building activities.
* Monitor website performance using Google Analytics and Google Search Console.
* Manage email marketing campaigns and landing pages for lead generation.
* Prepare monthly reports on website traffic, SEO performance, lead generation, and campaign effectiveness.
* Coordinate with the sales team to ensure timely follow-up of digital leads.
* Stay updated with the latest digital marketing trends, search engine algorithms, and online marketing tools.
Required Skills
* Strong knowledge of SEO (On-Page & Off-Page)
* Website management using WordPress or other CMS platforms
* Blog writing and content marketing
* Social media marketing and content planning
* Google Ads and Meta Ads campaign management
* Online lead generation and lead nurturing
* Google Analytics and Google Search Console
* Keyword research and competitor analysis
* Email marketing and basic marketing automation
* Canva or similar design tools
* Excellent written and verbal communication skills
* Creative thinking, analytical skills, and attention to detail
Qualification
* Bachelor's Degree in Marketing, Business Administration, Computer Science, IT, or a related field.
Preferred Experience
* 6 Months to 1 Year of experience in Digital Marketing or Online Marketing.
* Experience in promoting Software, ERP, SaaS, EdTech, or IT solutions will be an added advantage.
Key Performance Indicators (KPIs)
* Growth in website traffic and search engine rankings
* Number of qualified online leads generated
* Blog publishing consistency and organic traffic growth
* Social media engagement and follower growth
* Conversion rate from digital campaigns
* Improvement in keyword rankings and lead acquisition cost
Pay: ₹10,000.00 - ₹20,000.00 per month
Work Location: In person
