Role: Copy Lead/Associate Creative Director
Location: Mumbai/Bengaluru
Job Type: Full-Time
Work Mode: Hybrid
We're not looking for someone to check copy.
We're looking for someone to set the bar.
Someone who knows the difference between a campaign and a concept.
Between content and conviction.
Between this works and this wins.
If you've ever killed a safe idea in a room full of nodding heads, you'll fit right in.
You won't just lead writers. You'll lead the thinking.
You'll take a brief that says increase engagement and turn it into a story people actually care about.
You'll:
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Turn strategy into narratives people remember
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Push writers beyond functional into fearless
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Build campaigns that balance brand and performance
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Lead pitches that don't just present ideas, they sell belief
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Manage multiple brands without letting the thinking go generic
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Protect the craft without losing sight of business impact
It's not a senior copywriter plus approvals role.
It's not about playing safe to keep everyone comfortable.
It's about owning the creative spine of B2C brands.
You probably:
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Have solid years in creative/copy roles (B2C experience matters)
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Have built and led a team and make them better
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Have shaped pitch decks that actually won
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Care deeply about craft, but understand performance metrics
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Can simplify chaos into clarity
