Job Summary:
Job Title: Performance Marketing Executive
Company: Octaga Green Power & Sugar Co. Ltd.
Salary Range: 25000/- to 30000/-
Experience: 2-5 Years.
Job Location: Bandra West, Mumbai
We are seeking a results-driven Performance Marketing Executive to manage
cross-platform digital campaigns and optimize brand visibility for our premium
lifestyle portfolio, including brands like Invincible, Bom Bay Blanche, and Mia
Cuccinna Etc. The ideal candidate will leverage data-driven insights to drive
ROI, manage marketing automation, and execute end-to-end lead generation
strategies.
Key Responsibilities:
Campaign Management & Lead Gen: Execute and optimize high-performance Meta Lead Gen campaigns for diverse client accounts, focusing on improving lead quality and
reducing Cost Per Lead (CPL).
Full-Funnel Strategy: Manage end-to-end awareness and conversion campaigns using video and
carousel formats to drive brand recall for premium labels.
Content Strategy & Planning: Develop and maintain a centralized Content Calendar
for the entire brand portfolio to ensure cross-platform consistency and the
timely execution of festive and holiday campaigns.
Marketing Automation: Lead performance marketing automation, specifically managing
high-volume WhatsApp API campaigns via tools like Brevo, WAnotifier and
handling the technical lifecycle of Meta Business verification.
SEO & Organic Growth: Execute comprehensive SEO strategies, focusing on high-authority backlink building and keyword optimization to improve SERP visibility for
premium hospitality brands like Mia Cuccinna.
Data Analysis & CRM: Manage complex customer datasets via advanced CSV
management to facilitate precise audience segmentation and ensure high delivery
rates for marketing communications.
Creative Innovation: Integrate AI-driven tools to generate high-fidelity visuals and
campaign-specific content optimized for social media engagement.
Required Skills & Qualifications:
Experience: 3+ years of experience in performance marketing & social media management
Platforms: Expert proficiency in Meta Ads Manager, Google Analytics, and WhatsApp
Marketing tools.
Technical SEO: Hands-on experience with SEO, SEM, and backlink generation strategies.
Data Tools: Advanced data management skills, including the use of CSV files for CRM
and audience targeting.
Industry Knowledge: Proven track record in scaling premium lifestyle or hospitality
brands.
Communication: Strong ability to coordinate with clients and manage "Calendar Discussions" effectively.
Tools & Tech Stack Used: Meta Ads Manager (Lead Gen, Awareness, Conversion).
WAnotifier, Brevo (WhatsApp API Automation).
Google Analytics.
AI-Driven Creative Tools.
Email Marketing Platforms (e.g., Brevo/Mailchimp experience preferred).
Job Type: Full-time
Pay: ₹25,000.00 - ₹30,000.00 per month
Work Location: In person
