We are looking for a results-driven Google Ads Specialist to plan, execute, and optimize paid advertising campaigns across Google platforms. The ideal candidate should have hands-on experience in Google Ads, lead generation campaigns, keyword research, conversion tracking, and performance optimization to drive student enrollments and business growth.
Key Responsibilities:
- Plan, create, and manage Google Ads campaigns (Search, Display, Performance Max, YouTube, and Remarketing).
- Conduct keyword research and competitor analysis to identify growth opportunities.
- Monitor campaign performance and optimize bids, budgets, and targeting strategies.
- Set up and manage conversion tracking using Google Tag Manager and Google Analytics.
- Improve campaign performance through A/B testing of ad copies, landing pages, and targeting.
- Generate qualified leads and maximize return on ad spend (ROAS).
- Analyze campaign data and prepare weekly and monthly performance reports.
- Monitor Quality Score and implement strategies to improve ad relevance and conversion rates.
- Collaborate with the marketing and design teams to create effective ad creatives and landing pages.
- Stay updated with the latest Google Ads features, trends, and best practices.
Requirements:
- Bachelor's degree in Marketing, Business, or a related field.
- 1–3 years of hands-on experience managing Google Ads campaigns.
- Strong knowledge of Google Ads, Google Analytics, Google Tag Manager, and Search Console.
- Experience in lead generation and conversion optimization.
- Understanding of SEO principles and landing page optimization.
- Strong analytical and problem-solving skills.
- Google Ads Certification is preferred.
- Excellent communication and reporting skills.
Preferred Skills:
- Experience in the education/training industry.
- Knowledge of Meta Ads (Facebook & Instagram).
- Familiarity with CRM tools and marketing automation platforms.
Pay: ₹25,000.00 - ₹40,000.00 per month
Benefits:
Application Question(s):
*
How many years of Google Ads experience do you have?
Experience:
- Google Ads: 1 year (Required)
Work Location: In person
