ROLE OVERVIEW
As Senior Performance Marketer at Owlwebs, you'll lead paid media strategy and execution for a portfolio of clients. You'll be responsible for planning, launching, optimising, and scaling Google and Meta ad campaigns, managing budgets, and delivering measurable results. You'll also mentor junior team members and act as the internal authority on performance marketing.
KEY RESPONSIBILITIES
- Plan and execute end-to-end Google Ads campaigns (Search, Display, Shopping, YouTube, PMax)
- Manage Meta Ads (Facebook & Instagram) campaigns across awareness, lead gen, and conversion objectives
- Define target audiences, bidding strategies, ad creatives briefs, and landing page requirements
- Continuously optimise campaigns for ROAS, CPL, CTR, CPC, and other KPIs
- Set up and manage conversion tracking, pixel events, and GA4 integrations
- Generate detailed performance reports and actionable insights for clients and leadership
- Conduct A/B testing on creatives, audiences, and landing pages
- Manage monthly ad budgets across clients responsibly and efficiently
- Stay current with platform updates, algorithm changes, and emerging ad formats
- Collaborate with the design and content team to brief and review ad creatives
REQUIRED SKILLS & QUALIFICATIONS
- 2–4 years of hands-on experience in performance marketing / paid media
- Proven experience managing significant ad budgets (₹5L+/month preferred)
- Strong command of Google Ads Manager, Meta Business Suite, and GA4
- Deep understanding of conversion funnels, attribution models, and retargeting strategies
- Analytical mindset — comfortable with data, dashboards, and deriving insights
- Google Ads and/or Meta Blueprint certifications preferred
- Experience in lead generation and e-commerce campaigns
GOOD TO HAVE
- Experience with SEO and ability to coordinate paid + organic strategies
- Knowledge of tools like SEMrush, Ahrefs, Hotjar, or Unbounce
- Exposure to WhatsApp marketing, programmatic ads, or LinkedIn Ads
- Prior agency experience handling multiple client accounts simultaneously
WHAT WE OFFER
- Competitive salary + performance-linked incentives
- Manage high-impact campaigns across diverse verticals
- A data-driven, results-focused culture that rewards performance
- Opportunity to build and lead a performance marketing team
- Access to latest tools, platforms, and learning resources
Pay: ₹14,538.43 - ₹35,000.00 per month
Work Location: In person
