Location: Ahmedabad, Gujarat
Department: Sales & Marketing
Job Type: Full-time
About Simform:
Simform is a premier digital engineering company specializing in Cloud, Data, AI/ML, and Experience Engineering to create seamless digital experiences and scalable products. Simform is a strong partner for Microsoft, AWS, Google Cloud, and Databricks. With a presence in 5+ countries, Simform primarily serves North America, the UK, and the Northern European market.
Simform takes pride in being one of the most reputed employers in the region, having created a thriving work culture with a high work-life balance that gives a sense of freedom and opportunity to grow.
Job Summary
We are looking for a proactive, research-driven, and technology-savvy Sales Development Representative (SDR) to help Simform build a predictable outbound pipeline.
This role sits at the intersection of sales and marketing. The ideal candidate should understand both how to identify and engage the right audience and how to convert early interest into qualified sales conversations. The candidate must possess a knowledge of how sales pipeline works and able to do calls to the interested prospects effectively.
You will be responsible for identifying potential customers based on Simform's Ideal Customer Profile (ICP), using data, automation, AI-powered research, and intent signals to prioritize the right accounts and contacts. You will run and optimize multi-channel outbound campaigns across email, LinkedIn, phone calls, and other relevant channels, conduct initial qualification conversations, and schedule qualified meetings with the appropriate closing representative.
This is not a traditional high-volume cold outreach role. We are looking for someone who understands how modern AI-enabled outbound systems work and can combine automation with research, personalization, and human judgment.
The role requires close collaboration with both Marketing and Sales to continuously improve ICP targeting, messaging, campaign performance, lead quality, and the conversion of outbound activity into qualified pipeline.
Roles & Responsibilities
Prospecting and Lead Research
Identify/nurture target accounts and contacts based on defined ICP criteria, including firmographic, technographic, and other relevant data points
Use AI-powered prospecting, data enrichment, automation, and research tools to build high-quality prospect lists
Make contextual calls based on the identified relevant business triggers, intent signals, technology changes, hiring activity, growth signals, funding, website engagement, and other indicators of potential buying intent
Maintain clean and accurate prospect data across CRM through enrichment, verification, deduplication, and list hygiene processes
Outbound Campaign Execution
Build, launch, and manage automated outbound campaigns across multiple channels, including email, LinkedIn, phone calls, and other relevant touchpoints
Create relevant and contextual outreach based on the prospect's role, company, business priorities, and identified trigger signals
Work with Marketing and Sales teams to develop and test messaging, value propositions, sequences, and campaign approaches
Conduct A/B testing of messaging, subject lines, personas, triggers, sequences, and outreach approaches to improve campaign performance
Lead Qualification and Discovery
Understand the prospect's business challenges, priorities, current initiatives, requirements, and buying stage
Sales Handoff and Pipeline Support
Maintain accurate records of prospect research, engagement history, qualification details, stakeholder information, and next steps
Marketing and Sales Alignment
Help identify which ICP segments, personas, intent signals, and messaging approaches generate the highest-quality opportunities
Collaborate with Marketing on account targeting, campaign audiences, intent data, website visitor insights, and outbound campaigns
AI, Automation and Tool Management
Operate and manage AI-enabled outbound and sales automation tools used for prospecting, research, enrichment, sequencing, and qualification
Use AI tools to accelerate account research, identify relevant insights, summarize information, and create first drafts of personalized messaging
Deliverability and Outbound Operations
Monitor email campaign performance, including delivery, bounce, reply, engagement, and other relevant metrics
Develop a working understanding of email deliverability fundamentals, including SPF, DKIM, DMARC, domain reputation, warm up of email ids, inbox placement, and bounce management
Reporting and Continuous Optimization
Track outbound activity, no. of calls made and performance across prospecting, outreach, qualification, and meetings booked
Monitor key metrics such as account quality, reply rate, positive reply rate, meetings booked, meeting show rate, qualification rate, and pipeline contribution
Regularly recommend improvements to targeting, ICP criteria, messaging, sequences, channels, and automation workflows
Requirements
2–4 years of experience in Sales Development, Business Development, Lead Generation, Growth, Demand Generation, or a similar B2B-facing role
Experience working in a B2B technology, SaaS, IT services, software, or digital engineering environment is preferred
Experience using sales intelligence, data enrichment, CRM, sales engagement, or outbound automation platforms
Skills
Preferred Tools Exposure
Experience with some of the following types of tools will be an advantage:
Sales intelligence and prospecting platforms such as Apollo, LinkedIn Sales Navigator, ZoomInfo, or similar tools
