About Elara
Elara is a premium early-years enrichment centre offering thoughtfully designed programmes, classes, workshops, and learning experiences for young children.
We are looking for a smart, confident, highly presentable and exceptionally well-spoken woman to become the face of Elara — someone who is equally comfortable speaking to a parent on the phone, coordinating with teachers, creating opportunities for new leads, managing social media, and representing Elara at events.
This is a people-facing, hands-on marketing and business development role. We are looking for someone who is proactive and constantly thinking: Where can our next parent come from? What can we do differently? Who can we partner with?
The Role
The Marketing & Parent Engagement Executive will be responsible for lead generation, parent communication, social media, event coordination, class/group coordination and conversions.
You will be the important link between Elara, parents, teachers, schools, venues and potential clients.
Key Responsibilities - Lead Generation & Conversion
- Generate new leads through multiple channels, including:
- Social media
- WhatsApp groups and communities
- Parent networks
- Schools and preschools
- Hotels and residential communities
- Events and workshops
- Partnerships and collaborations
- Other creative and locally relevant channels
- Make regular calls and follow-ups with prospective parents.
- Speak confidently with parents, understand their requirements and explain Elara's programmes.
- Follow up with interested parents and convert leads into enrolments.
- Maintain a database of leads, follow-ups, conversions and prospective clients.
- Constantly identify new opportunities and places where Elara can reach potential families.
Parent Communication & Relationship Management
- Be the primary point of contact for parents during the enquiry and enrolment process.
- Coordinate communication between parents and teachers.
- Speak with parents regarding classes, timings, group formation, workshops and programme requirements.
- Collect parent feedback and communicate relevant feedback to teachers and the Elara team.
- Maintain strong, warm and professional relationships with parents.
- Follow up with parents after workshops and events.
- Encourage satisfied parents to leave Google reviews and feedback.
Class & Group Coordination
- Help create and organise class groups based on age, availability, interest and requirements.
- Coordinate with parents to finalise suitable timings.
- Communicate class schedules, changes and updates.
- Coordinate between teachers and parents to ensure classes run smoothly.
- Assist with organising new batches whenever there is sufficient interest.
Social Media & Digital Marketing
- Manage and coordinate Elara's day-to-day social media activities.
- Share programme, class and workshop creatives across relevant platforms.
- Identify opportunities to generate leads through Instagram, WhatsApp and other platforms.
- Actively participate in relevant WhatsApp communities and parent groups where appropriate and permitted.
- Look for creative ways to increase Elara's visibility and reach.
- Assist in promoting workshops, events, new batches and programmes.
- Track which platforms and activities are generating enquiries and leads.
Schools, Events & Partnerships
- Visit schools, preschools, residential communities, hotels and other relevant locations to explore collaborations.
- Help organise workshops, events and promotional activities.
- Coordinate with venues and external partners.
- Represent Elara at events and workshops.
- Be the face of Elara when interacting with parents and potential partners.
- Engage with parents during events, answer questions, collect leads and encourage enrolments.
Workshop & Event Support
When Elara conducts workshops or events at hotels, schools or other venues, you will:
- Coordinate with the teachers conducting the workshop.
- Welcome and interact with parents.
- Explain Elara's programmes where required.
- Collect parent details and generate leads.
- Take feedback from parents.
- Encourage parents to provide Google reviews.
- Follow up with interested families after the event.
- Ensure the event creates opportunities for future enrolments.
Teacher & Freelancer Coordination
- Coordinate with freelance teachers when required.
- Help communicate teacher requirements and class schedules.
- Assist with finding and reaching out to potential freelance teachers when needed.
- Share relevant workshop/class creatives with teachers and potential collaborators.
- Ensure teachers receive important feedback and updates from parents.
Who We Are Looking For
We are looking for someone who is:
- Exceptionally confident and articulate in communication.
- Extremely comfortable making phone calls and speaking to parents.
- Smart, polished and highly presentable.
- Warm, friendly and approachable.
- Proactive rather than someone who waits to be told what to do.
- Comfortable with sales, follow-ups and converting enquiries.
- Naturally good at building relationships.
- Creative and constantly looking for new ideas and new sources of leads.
- Comfortable meeting new people and representing a premium education brand.
- Organised and capable of managing multiple conversations and follow-ups simultaneously.
- Comfortable using Instagram, WhatsApp, Google Forms/Sheets and other digital platforms.
- Willing to visit schools, hotels, events and other locations for business development.
- Comfortable working with both parents and young children.
- Able to work independently while coordinating closely with the Elara team.
- Someone who genuinely enjoys people, networking and communication.
The Right Personality
This role is not just a social media job and it is not just a calling job.
We are looking for someone who naturally thinks like a relationship builder and business developer.
Someone who will see a new school and think, “Could we conduct a workshop here?”
Someone who hears about a new parent group and thinks, “How can Elara reach this community?”
Someone who is not hesitant to pick up the phone, follow up with a parent, introduce herself to a school, speak to a hotel, approach a potential partner or ask for feedback.
Most importantly, we want someone who can represent Elara with confidence, warmth and professionalism.
Working Hours
10:00 AM – 6:30 PM
The role will involve both centre-based work and external visits depending on events, meetings and marketing requirements.
Key Performance Areas
Success in this role will be measured through:
- New leads generated
- Lead-to-enrolment conversions
- Parent follow-ups and engagement
- New batches/groups successfully formed
- Social media and WhatsApp lead generation
- School/community/venue partnerships
- Workshop and event leads
- Parent feedback and reviews
- Overall parent satisfaction and communication
- New ideas and initiatives that contribute to Elara's growth
In Short
If you are exceptionally good with people, confident on the phone, smart and presentable, creative about finding customers, comfortable with sales and follow-ups, and excited about building something in the education space — we would love to meet you.
Elara is looking for someone who doesn't just manage marketing, but actively helps us grow.
Pay: ₹25,000.00 - ₹30,000.00 per month
Benefits:
Work Location: In person
