Key Responsibilities.
- Plan and manage paid campaigns (Google Ads, Meta Ads, LinkedIn Ads, etc.)
- Drive content marketing strategy including blogs, case studies, whitepapers, and video content
- Manage social media presence and brand positioning across platforms
- Monitor, analyze, and report on campaign performance using tools like Google Analytics, Search Console, SEMrush/Ahrefs
- Own the marketing budget and ensure optimal ROI across channels
- Collaborate with sales and business development teams to generate qualified leads
- Stay updated with the latest digital marketing trends, tools, and algorithm changes
- Manage email marketing and marketing automation campaigns
- Oversee website performance, UX improvements, and conversion rate optimization (CRO)
- Build and maintain relationships with external agencies, vendors, and influencers
- Present marketing performance reports and strategic recommendations to leadership
Required Skills & Qualifications
- Bachelor's/Master's degree in Marketing, Business Administration, or related field
- 8-12 years of experience in digital marketing, with at least 3-5 years in a leadership role
- Proven track record of driving traffic, leads, and conversions through digital channels
- Strong expertise in SEO, SEM, PPC, social media marketing, and content strategy
- Hands-on experience with tools like Google Ads, Google Analytics, SEMrush, HubSpot, Mailchimp, etc.
- Excellent leadership, team management, and communication skills
- Strong analytical mindset with the ability to interpret data and make strategic decisions
- Experience in IT/software/web development industry marketing is a plus
- Knowledge of marketing automation and CRM tools
- Ability to manage multiple projects and meet deadlines in a fast-paced environment
Preferred Qualifications
- Google Ads / Google Analytics / HubSpot certifications
- Experience working with international clients/markets
- Familiarity with B2B and B2C marketing strategies
- Prior experience in an agency or IT services company
Pay: Up to ₹1,500,000.00 per year
Work Location: In person
