About NexSara
NexSara is a global services marketplace connecting customers with trusted professionals across categories including beauty, tailoring, weddings & events, education, home services, professional consulting, technology, wellness, and more. Our mission is to help customers discover trusted experts while enabling service providers to grow their businesses through a modern, trust-first platform.
Role Overview
We are seeking a highly motivated Digital Product Marketing Specialist to drive customer acquisition, provider growth, product adoption, and marketplace engagement across NexSara's global markets.
This role combines product marketing, digital marketing, content strategy, campaign execution, SEO, lifecycle marketing, and marketplace growth initiatives. You will work closely with product, engineering, design, operations, and leadership teams to launch features, improve adoption, and grow marketplace demand and supply.
Key Responsibilities
Product Marketing
- Develop go-to-market strategies for new platform features and services.
- Create product positioning, messaging, and value propositions.
- Launch and optimize customer and provider acquisition campaigns.
- Conduct competitive analysis and market research.
- Support marketplace category expansion initiatives.
Digital Marketing
- Manage SEO, SEM, social media, email marketing, and content campaigns.
- Optimize customer acquisition funnels and conversion rates.
- Plan and execute paid advertising campaigns across Google, Meta, and other channels.
- Monitor campaign performance and improve ROI.
- Build and manage marketing automation workflows.
Content & Brand Marketing
- Create landing pages, blogs, newsletters, and marketing assets.
- Develop customer and provider educational content.
- Support brand awareness and marketplace growth initiatives.
- Ensure brand consistency across all channels.
Analytics & Growth
- Track KPIs including traffic, leads, registrations, conversions, retention, and marketplace engagement.
- Build performance reports and growth dashboards.
- Conduct A/B testing and conversion optimization experiments.
- Identify growth opportunities through data analysis.
Marketplace Growth
- Support provider onboarding and engagement initiatives.
- Develop campaigns to increase customer demand across service categories.
- Collaborate with partnerships and business development teams.
- Drive adoption of new marketplace features and programs.
Required Qualifications
- Bachelor's degree in Marketing, Business, Communications, or related field.
- 3+ years of experience in digital marketing, growth marketing, or product marketing.
- Experience managing multi-channel marketing campaigns.
- Strong understanding of SEO, content marketing, and paid advertising.
- Experience with marketing analytics and reporting tools.
- Excellent written and verbal communication skills.
- Strong project management and organizational abilities.
Preferred Qualifications
- Experience working with marketplaces, SaaS, e-commerce, or digital platforms.
- Familiarity with Shopify, Google Analytics, Google Search Console, and marketing automation tools.
- Experience with customer lifecycle marketing and CRM platforms.
- Knowledge of conversion rate optimization and A/B testing.
- Experience launching products or digital services.
Key Skills
- Product Marketing
- Digital Marketing
- Growth Marketing
- SEO & Content Strategy
- Email Marketing
- Social Media Marketing
- Paid Advertising (Google Ads, Meta Ads)
- Marketing Analytics
- Conversion Optimization
- Campaign Management
- Market Research
- Copywriting & Content Development
Success Metrics
- Customer acquisition growth
- Provider acquisition growth
- Marketplace engagement
- Feature adoption rates
- Lead generation performance
- Organic traffic growth
- Conversion rate improvements
- Campaign ROI
- Customer retention and engagement
Why Join NexSara?
- Opportunity to help build a global services marketplace.
- Work across multiple industries and international markets.
- High-impact role with direct visibility to leadership.
- Fast-paced startup environment with growth opportunities.
- Flexible remote work environment.
- Opportunity to shape the future of trusted service discovery worldwide.
Apply: [email protected]
Company: NexSara Services Marketplace
Job Type: Full-time
Experience:
- Digital marketing: 6 years (Required)
- Marketplace / E-commerce: 3 years (Required)
- Product marketing: 6 years (Required)
- Go-To-Market (GTM): 3 years (Required)
- Analytics & Growth: 3 years (Required)
Work Location: Remote
