Department - Brand Marketing
Location - Gurugram
Employment Type - Full-Time
About MSM Unify
MSM Unify is a global edtech platform transforming international student mobility and education access through technology, partnerships, and data-driven strategies. We are expanding our marketing team and seeking a dynamic Social Media Manager to own our brand presence and engagement across platforms.
Position Overview
Were looking for a platform-native, creative, and data-driven Social Media Manager who will be responsible for leading MSM Unifys social media strategy, content creation, community management, and platform growth across all major channels including LinkedIn, Instagram, YouTube, X formerly Twitter, Facebook, and emerging platforms like Threads.
- Key Responsibilities
- Social Media Strategy Ownership
- Develop and execute platform-specific content strategies aligned with MSM Unifys brand and business goals.
- Own and maintain the social media calendar to ensure alignment with campaign timelines, brand voice, and audience engagement trends.
- Drive organic platform growth using best practices like SEO, hashtags, optimal posting times, and audience insights.
- Tailor content strategy by platform persona e.g., B2B tone for LinkedIn, Gen Z appeal for Instagram.
- Content Planning Performance
- Collaborate with designers, writers, and video editors to Make scroll-stopping, engaging, and brand-aligned content.
- Manage content publishing and scheduling using tools like Buffer, Hootsuite, or Sprout Social.
- Track weekly and monthly performance metrics such as reach, engagement, CTR, and conversions.
- Conduct AB testing on creatives, copy, and posting times to optimize content performance.
- Campaign Execution
- Conceptualize and launch social-first campaigns, contests, influencer takeovers, and community engagement initiatives.
- Work cross-functionally with brand, PR, marketing, and product teams for integrated campaign execution.
- Make platform-specific assets like Reels, Carousels, Shorts, and animated stories.
- Community Management Listening
- Monitor and manage DMs, mentions, and comments across platforms uphold the brand tone of voice.
- Design and implement community engagement strategies to increase retention and organic following.
- Utilize social listening tools to stay ahead of platform trends, competitor strategies, and user sentiment.
- Influencer Creator Collaborations
- Identify, engage, and manage partnerships with nano, micro, and macro influencers relevant to our domain.
- Ensure creative alignment, brand compliance, and ROI measurement for influencer campaigns.
- Innovation Trends
- Stay updated on platform algorithm changes, new formats, and viral content strategies.
- Lead pilot initiatives using emerging trends such as AI-generated content, AR filters, or meme marketing.
- Key Skills Qualities
- Platform Native Deep understanding of how content performs natively across each social platform.
- Creative Storytelling Strong aesthetic sense and understanding of viral content formats and brand storytelling.
- Analytical Mindset Ability to interpret data and shape strategy based on performance insights.
- Detail-Oriented Agile Capable of managing multiple timelines with speed and accuracy.
- Ownership Mentality Takes end-to-end responsibility for content quality, consistency, and engagement.
- Excellent Communicator Capable of writing sharp, on-brand copy and engaging captions.
- Collaborative Works effectively with cross-functional teamsmarketing, design, product, and video.
- Preferred Qualifications
- 3-6 years of experience in a social media, content, or digital marketing role
- Bachelors degree in Marketing, Communications, Media, or related field
- Experience with SaaS, edtech, or youth-centric brands is a plus
- Hands-on experience with analytics tools e.g., Meta Business Suite, LinkedIn Analytics, Google Analytics
