BIRD EYE
Level: Middle | 3–5 years of experience
Compensation: ₹6–9 LPA
Location: Bird Eye HQ, Khar West, Mumbai
Work Mode: In-person, Full-time
"You live on the internet. Now help us own our corner of it."
ABOUT BIRD EYE
Bird Eye is a homegrown Indian activewear brand built for women who move: in the gym, on the mat, on the track, and everywhere in between. We design performance-first, aesthetic-forward apparel: leggings, sports bras, matching sets, and more. We're a lean startup team based out of Khar West, Mumbai, growing fast and building for the long term. Everyone who joins us owns a piece of what we're building.
THE ROLE
You'll be in the trenches of Bird Eye's day-to-day content output, creating reels, running the grid, engaging the community, and helping translate the brand into content that actually gets watched and shared. This is not a scheduling-and-posting job. We want someone who brings ideas to the table every week and helps the brand feel alive online.
WHAT YOU'LL DO
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Plan and execute Bird Eye's weekly and monthly content calendar across Instagram (primary) and other platforms
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Shoot, stitch, and post reels, stories, carousels, often self-directed or in collaboration with the Senior Designer
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Write captions that sound human, on-brand, and engaging, not copy-paste AI fluff
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Manage DMs, comments, and community interactions, be the brand's voice daily
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Track performance metrics weekly, reach, saves, shares, follower growth, and flag what's working
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Stay ahead of trends, sounds, and formats without losing the Bird Eye aesthetic
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Assist in campaign shoots and activations as a hands-on creative contributor
WHAT WE'RE LOOKING FOR
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3–5 years of social media or content creation experience (brand-side or agency)
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Demonstrable reel-making skills, show us your work, not just your resume
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Familiar with Instagram analytics, basic scheduling tools, and content planning
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Writes well in English, casual, direct, and without sounding corporate
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Has a personal interest in fitness, wellness, or fashion, you need to mean it
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Self-starter who doesn't need to be told what to post every day
THIS ROLE IS NOT FOR YOU IF...
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You think social media is just 'post and pray'
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You've never made a reel yourself
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You need a week to draft a caption
YOU'LL THRIVE HERE IF...
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You follow activewear brands the way others follow celebrities
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You're always the first to send your friends a trending audio or format
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You'd make a Bird Eye reel on your day off just because you had an idea
Location: Khar west, Mumbai
Working days: Monday to Friday
Work timings: 10:30AM to 6:30PM
