Role Overview
We are looking for a Growth Marketing & Demand Generation Lead who can build and scale Factori.ai’s growth engine across enterprise and mid-market segments. The role will be responsible for creating qualified demand, improving funnel conversion, generating sales-ready opportunities, and building a measurable pipeline engine for a data-led B2B business.
The ideal candidate should be able to market a complex data, AI, or technology product by translating technical capabilities into clear commercial use cases. The role requires hands-on ownership of campaigns, content-led demand, paid acquisition, account-based marketing, sales alignment, and growth analytics.
Key Responsibilities
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Build and own Factori.ai’s growth marketing strategy across target industries, buyer personas, geographies, and high-value account segments.
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Define and refine the ideal customer profile by working closely with sales, product, and leadership teams to identify high-propensity accounts and use cases.
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Create a predictable demand-generation engine focused on qualified pipeline, opportunity creation, and revenue contribution rather than lead volume alone.
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Develop and execute multi-channel growth campaigns across LinkedIn, Google, email, webinars, SEO, retargeting, content, events, communities, and partner channels.
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Drive account-based marketing programs for strategic enterprise and mid-market accounts using targeted messaging, persona-led campaigns, and sales-aligned outreach.
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Translate Factori.ai’s data, location intelligence, mobility, places, and audience capabilities into clear growth use cases for industries such as retail, real estate, financial services, logistics, advertising, AI platforms, and enterprise data teams.
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Build campaign narratives around business outcomes such as customer intelligence, market expansion, store or branch planning, audience targeting, AI data enrichment, and demand forecasting.
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Own the full marketing funnel from awareness and traffic generation to lead capture, nurture, sales handoff, opportunity creation, and pipeline acceleration.
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Improve website and landing-page conversion through sharper messaging, clear calls to action, A/B testing, SEO improvement, content journeys, and performance tracking.
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Create high-converting growth assets including landing pages, email journeys, sales enablement decks, product explainers, industry reports, case studies, use-case pages, and executive content.
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Run paid acquisition campaigns with clear tracking of cost per lead, cost per qualified opportunity, conversion rates, pipeline ROI, and channel-level performance.
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Build segmented nurture programs to move prospects from early awareness to sales readiness through email workflows, content sequencing, retargeting, and persona-specific messaging.
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Partner closely with SDR and sales teams to improve lead quality, qualification criteria, campaign feedback loops, handoff processes, and opportunity conversion.
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Design outbound-support campaigns for named accounts, target personas, priority industries, and active sales opportunities.
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Use data to continuously optimize campaign targeting, messaging, channel mix, creative performance, landing pages, and funnel movement.
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Establish growth dashboards and reporting systems to track campaign performance, funnel conversion, pipeline contribution, and revenue influence.
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Identify and test new growth channels including partnerships, marketplaces, communities, analyst platforms, review platforms, ecosystem campaigns, and data partnerships.
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Build thought-leadership-led demand through webinars, reports, executive content, LinkedIn campaigns, industry insights, and category education.
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Support product-led and data-led growth initiatives by converting demo requests, API interest, dataset inquiries, and product engagement into qualified sales opportunities.
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Create a repeatable growth operating rhythm with campaign calendars, weekly performance reviews, experimentation plans, and sales-marketing alignment forums.
Required Experience
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10+ years of experience in B2B growth marketing, demand generation, performance marketing, revenue marketing, or integrated marketing.
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Experience marketing SaaS, data products, analytics platforms, AI platforms, APIs, martech, adtech, or other enterprise technology solutions.
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Proven experience in building demand-generation campaigns that contribute to qualified pipeline and revenue outcomes.
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Hands-on experience with paid media, LinkedIn campaigns, Google campaigns, email marketing, webinars, retargeting, content-led demand, SEO, and ABM.
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Strong experience working with sales teams on lead quality, qualification, funnel movement, campaign feedback, and opportunity conversion.
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Comfort with growth and marketing tools such as HubSpot, Salesforce, Google Analytics, LinkedIn Campaign Manager, Google Ads, Apollo, Clay, ZoomInfo, Clearbit, 6sense, Demandbase, or similar platforms.
Skills and Capabilities
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Strong ability to simplify complex data and technology propositions into clear business value and buyer-specific messaging.
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Strong analytical ability across funnel metrics, channel performance, campaign ROI, cost per qualified opportunity, attribution, and pipeline influence.
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Ability to create and execute integrated campaigns across awareness, acquisition, nurture, conversion, and pipeline acceleration.
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Strong content and campaign judgment, including the ability to create industry narratives, use-case pages, executive content, webinars, reports, and sales collateral.
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High comfort with experimentation, A/B testing, growth sprints, campaign diagnostics, and continuous optimization.
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Ability to work in an early-stage or growth-stage environment where structure may need to be built while campaigns are running.
Preferred Background
Experience in B2B SaaS, Data-as-a-Service, location intelligence, customer intelligence, martech, adtech, analytics, AI, business intelligence, enterprise APIs, or marketing measurement would be valuable. Experience marketing to CMOs, Heads of Growth, Data Leaders, Product Leaders, Strategy Teams, Retail Expansion Teams, Real Estate Teams, and Enterprise AI Teams would also be relevant.
Success Metrics
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Qualified pipeline generated and influenced by marketing programs.
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Sales-accepted leads and opportunity creation from target accounts.
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Conversion rates across website, landing pages, campaigns, nurture journeys, and sales handoff.
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Cost per qualified opportunity, campaign ROI, and channel-level efficiency.
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Account engagement and progression within priority ABM segments.
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Content-led and SEO-led demand generation from high-intent topics and use cases.
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Quality of sales enablement and feedback from SDR, sales, and leadership teams.
Ideal Candidate Profile
The ideal candidate is a data-driven B2B growth marketer who can combine brand, content, paid acquisition, ABM, and revenue accountability. This person should be able to build demand in a category where buyers may require education before purchase, while also creating a disciplined system for measurable pipeline generation.
For Factori.ai, the strongest candidate will be someone who understands that growth marketing is not only about clicks or lead volume. The role requires building a measurable engine that connects market awareness, buyer education, campaign execution, sales alignment, and revenue outcomes.
