About K&A
K&A is a luxury Indian women's couture brand specialising in bridal, occasion wear and handcrafted designer garments. We are building a premium fashion brand with a strong digital presence and are looking for someone to own our content creation process—from ideation to execution.
Role Overview
This is not a traditional social media role. As our Creative Content Producer, you will ensure K&A always has fresh, premium-quality photo and video content for Instagram, Facebook, YouTube, Pinterest, Google Ads, our website and other marketing channels. You will own the complete content production pipeline.
Key Responsibilities
- Plan monthly content strategy and maintain a content calendar.
- Generate ideas, scripts, hooks and storyboards using AI tools like ChatGPT and Claude.
- Plan and produce editorial shoots, product shoots, BTS content, client diaries, artisan stories, designer stories and styling videos.
- Coordinate photographers, videographers, models, makeup artists, stylists, locations, props and schedules.
- Ensure every new product receives professional photos and videos soon after it is ready instead of waiting for large collection shoots.
- Build and maintain a structured content library for marketing and advertising.
- Collaborate with photographers, agencies and freelancers to deliver premium-quality content.
- Work closely with the marketing team to create creatives for Meta Ads, Google Ads, Youtube channel, website banners, email marketing and social media.
- Track content performance and continuously improve creative direction.
- Budget Planning
Influencer & Brand Collaborations
- Identify creators, influencers, bridal pages and fashion personalities aligned with K&A's luxury positioning.
- Negotiate collaboration terms, budgets and deliverables.
- Coordinate gifting, outfit loans and campaign execution.
- Build long-term relationships with creators instead of one-off collaborations.
- Explore partnerships with luxury hotels, wedding planners, jewellery brands, makeup artists, photographers and event partners.
- Measure the performance and ROI of collaborations.
Skills & Experience
- Experience in fashion content production, creative direction, styling, brand marketing or digital content.
- Strong visual storytelling and organisational skills.
- Comfortable using AI tools for ideation and planning.
- Understanding of luxury branding and fashion aesthetics.
- Experience coordinating shoots and managing creative teams.
- Knowledge of Instagram, YouTube, Meta Ads and digital marketing.
Success in the Role
Within the first six months you should build a consistent content engine, ensure every new product receives marketing assets, create a continuous flow of premium content, establish a network of creators and creative partners, reduce dependence on influencer collaborations, and help improve enquiries and sales through stronger creative output.
Why Join K&A
This is an opportunity to build the creative identity of a growing luxury fashion brand. You'll work closely with designers, photographers, models and artisans, and shape how customers experience K&A across every digital platform.
Pay: ₹40,000.00 - ₹60,000.00 per month
Application Question(s):
- Introduce yourself in 2–3 minutes and tell us why you believe you're the right fit for K&A.
- Please share links to your best work.
This may include:
Instagram pages you've managed
Reels
Campaigns
Photoshoots
Videos
Brands you've worked with
Personal creative work
- Tell us about one photoshoot or content campaign that you planned or managed.
Explain:
What was the objective?
What was your role?
What challenges did you face?
What was the final outcome?
- Imagine K&A has just completed a luxury bridal lehenga worth ₹2,50,000.
Give us TWO content ideas you would create around this outfit.
- Name THREE luxury fashion brands whose content inspires you.
Why?
- Imagine K&A finishes only THREE new outfits this week.
We cannot wait until 30 outfits are ready for a large campaign shoot.
How would you create enough premium content from just these three outfits for the next two weeks?
Work Location: In person
