Digital Marketing Analyst – Job Description
Designation: Digital Marketing Analyst
Department: Marketing
Industry: Interior Design / Home Interiors / Construction
Reports To: Marketing Manager / Management
Job Summary
The Digital Marketing Analyst will be responsible for analyzing digital marketing performance, tracking campaigns, generating leads, monitoring website and social media performance, and providing data-driven insights to improve the company’s online presence and marketing ROI.
Key Responsibilities
- Monitor and analyze digital marketing campaigns across Google, Meta, Instagram, YouTube and other platforms.
- Track leads, enquiries, conversions, campaign costs and ROI.
- Prepare daily, weekly and monthly digital marketing performance reports.
- Analyze website traffic, user behaviour and conversion performance using Google Analytics / GA4.
- Monitor SEO performance, keyword rankings and website visibility.
- Analyze social media reach, engagement, followers and lead generation.
- Track and evaluate Google Ads and Meta Ads performance.
- Identify high-performing and underperforming campaigns and recommend improvements.
- Coordinate with the Digital Marketing Executive, Content Team, Designers and Sales Team.
- Monitor lead quality and coordinate with the sales team to understand lead conversion.
- Maintain accurate marketing databases, campaign records and performance dashboards.
- Conduct competitor and market analysis.
- Identify new digital marketing opportunities and trends.
- Support budget planning and optimization of advertising expenditure.
- Prepare management reports with clear insights, observations and recommendations.
- Ensure marketing data is accurate, updated and properly documented.
Required Skills
- Strong knowledge of Google Analytics / GA4, Google Ads and Meta Ads Manager.
- Knowledge of SEO, SEM, social media analytics and digital marketing metrics.
- Good knowledge of Excel / Google Sheets and data analysis.
- Ability to create dashboards and performance reports.
- Strong analytical and problem-solving skills.
- Good communication and coordination skills.
- Ability to interpret data and convert it into actionable marketing strategies.
- Knowledge of CRM and lead-tracking systems will be an advantage.
Key Performance Indicators (KPIs)
- Lead generation and qualified lead percentage.
- Cost Per Lead (CPL).
- Conversion rate.
- Return on Ad Spend (ROAS).
- Website traffic and conversion.
- Social media engagement and reach.
- Campaign performance and budget utilization.
- Lead-to-sales conversion.
- Accuracy and timely submission of MIS reports.
Qualification & Experience
- Bachelor's degree in Marketing, Digital Marketing, Business, Analytics, Commerce or a related field.
- 1–3 years of experience in digital marketing analytics or a similar role preferred.
- Experience in the interior design, construction, real estate or home improvement industry will be an advantage.
Pay: ₹10,000.00 - ₹15,000.00 per month
Work Location: In person
