Position Overview
We are seeking a highly strategic, data-driven, and creative Chief Marketing Officer (CMO) to lead our digital marketing initiatives and drive brand growth, customer acquisition, and revenue generation. The ideal candidate will possess extensive experience in Social Media Marketing, Search Engine Optimization (SEO), Performance Marketing, Content Marketing, Graphic Design, and Video Content Strategy.
Key Responsibilities
Strategic Marketing Leadership
Develop and execute comprehensive digital marketing strategies aligned with business objectives.
Build and strengthen brand positioning across digital channels.
Establish annual marketing plans, budgets, KPIs, and growth targets.
Lead customer acquisition, retention, and engagement initiatives.
Monitor market trends, competitor strategies, and emerging technologies.
Social Media Marketing
Develop and oversee social media strategies across platforms including Facebook, Instagram, LinkedIn, YouTube, X (Twitter), Pinterest, and emerging platforms.
Drive audience growth, community engagement, and brand awareness.
Analyze social media performance metrics and optimize campaigns.
Lead influencer marketing and partnership initiatives.
Search Engine Optimization (SEO)
Define and implement comprehensive SEO strategies.
Oversee technical SEO, on-page SEO, off-page SEO, and local SEO activities.
Monitor keyword rankings, organic traffic growth, and search visibility.
Collaborate with content and development teams to improve website performance and search engine rankings.
Performance Marketing
Manage and optimize paid advertising campaigns across:
Google Ads
Meta Ads (Facebook & Instagram)
LinkedIn Ads
YouTube Ads
Programmatic Advertising Platforms
Drive ROI-focused campaigns with measurable outcomes.
Monitor CAC, CPL, ROAS, ROI, conversion rates, and attribution models.
Implement marketing automation and retargeting strategies.
Content Marketing
Develop and lead content strategies across blogs, websites, email campaigns, social media, webinars, and marketing collateral.
Ensure consistent brand messaging across all channels.
Oversee content calendars and content production teams.
Utilize storytelling to improve customer engagement and brand authority.
Graphic Design & Creative Direction
Required Qualifications
Education
Bachelor's degree in Marketing, Business Administration, Communications, or related field.
MBA in Marketing preferred.
Experience
10+ years of progressive digital marketing experience.
5+ years in a senior marketing leadership role.
Demonstrated success managing multi-channel digital marketing campaigns.
Experience leading large marketing teams.
Location: Mohali (Work From Office)
Job Type: Full-Time (Night Shift - 6.30 PM to 3.30 AM)
Experience: 10 to 15 Years
Work Location: In person
