Job Summary
IITIL is seeking a strategic and experienced Brand Head to lead the company’s brand positioning, identity, reputation, and market presence.
The role will be responsible for building a differentiated B2B technology brand across Data Intelligence, AI, Cloud, Cybersecurity, Enterprise Technology, and Digital Transformation. The ideal candidate combines strong brand thinking, business acumen, and hands-on execution experience within technology, SaaS, IT services, consulting, or other complex B2B industries.
Key Responsibilities Brand Strategy and Positioning
- Develop and execute IITIL’s brand strategy, positioning, architecture, and value proposition.
- Build differentiated messaging for key services, industries, markets, and customer segments.
- Conduct market, audience, and competitor research to strengthen brand positioning.
- Align brand strategy with business goals, growth priorities, and market expansion plans.
Brand Identity and Governance
- Own IITIL’s visual identity, tone of voice, messaging, and communication standards.
- Develop and maintain brand guidelines and governance processes.
- Ensure consistent brand representation across digital, sales, corporate, event, and employee communication.
- Review and approve high-impact brand and marketing assets.
Brand Awareness and Reputation
- Lead initiatives that improve brand awareness, credibility, recall, and reputation.
- Drive corporate branding, thought leadership, industry recognition, partnerships, and award programs.
- Support executive branding and leadership communication.
- Strengthen IITIL’s presence among clients, prospects, partners, analysts, and talent.
Campaign and Employer Branding
- Collaborate with content, creative, social media, digital marketing, demand generation, and public relations teams.
- Lead integrated brand campaigns across digital and offline channels.
- Support service launches, events, market-entry programs, and corporate announcements.
- Partner with Human Resources to strengthen employer branding and the employee value proposition.
Brand Performance and Stakeholder Management
- Define and track brand awareness, engagement, reputation, and perception metrics.
- Conduct brand audits and use market insights to improve brand programs.
- Collaborate with leadership, sales, marketing, human resources, delivery, and business teams.
- Manage agencies, research partners, public relations firms, budgets, and external consultants.
Required Qualifications
- Bachelor’s degree in Marketing, Communications, Business, Brand Management, or a related field.
- 10+ years of experience in branding, corporate marketing, strategic communications, or integrated marketing.
- 5+ years of experience in a leadership or senior brand-management role.
- Experience in B2B technology, SaaS, IT services, consulting, AI, Cloud, Analytics, or Digital Transformation is preferred.
- Proven experience in brand positioning, messaging, identity development, and campaign management.
- Strong communication, presentation, stakeholder-management, and strategic-thinking skills.
Preferred Skills
- Brand strategy and architecture
- Market positioning and competitive analysis
- Corporate and employer branding
- Integrated campaign management
- Executive communication and thought leadership
- Brand governance and identity management
- Digital marketing and social media understanding
- Market research and brand-performance measurement
- Agency, vendor, and budget management
- Ability to simplify complex technology propositions into compelling brand narratives
Work Location: Remote
