We have a need for a Martech specialist in Adobe platforms. This is a hands-on individual performer role based out of India with experience in executing and automating digital personalization on Web, App and Email channels.
This will grow into other channels such as push notifications, SMS etc. Let me know if you have any questions, happy to connect and go over those.
Key Responsibilities:
- Translate personalization strategies into technical implementation plans in close partnership with the Product team.
- Implement and configure user journeys, A/B tests, and campaigns , and communicate successful launches to stakeholders.
- Integrate personalization platforms with key FinTech systems such as Bloomreach (CMS), Workfront, and others.
- Develop and manage analytics dashboards to track user journeys, campaign performance, and ROI, ensuring initiatives remain on target.
- Execute end‑to‑end testing for personalized experiences and drive automation for scalability.
- Monitor system performance and availability of personalization campaigns and real‑time experiences.
- Ensure compliance with financial regulations, data privacy standards, and internal governance requirements.
- Collaborate with engineering, data science, and product teams to drive innovation and explore new personalization opportunities.
- Maintain documentation and governance frameworks for personalization rules and execution workflows.
- Provide deep expertise in FinTech analytics tools and personalization technologies , including CJA, AEP, Target, AJO, and RT/CDP.
