Job Description – Performance Marketing Executive
Location: Gurugram, Haryana
Department: Marketing
Experience: 2-3 years
Industry: Beauty & Personal Care
Work Mode: Work From Office
About the Role
We are looking for a results-driven Performance Marketing Executive to plan, execute, and optimize digital marketing campaigns that drive customer acquisition, conversions, and revenue growth. The ideal candidate should have hands-on experience managing paid campaigns across multiple digital platforms and a strong understanding of performance metrics, analytics, and ROI optimization within the Beauty & Personal Care industry.
Key Responsibilities
- Plan, execute, and optimize paid campaigns across Google Ads, Meta (Facebook & Instagram), YouTube, and other digital platforms.
- Manage campaign budgets and ensure optimal ROI, ROAS, CAC, and conversion performance.
- Monitor, analyze, and improve campaign performance using Google Analytics, Meta Business Suite, and other marketing tools.
- Conduct keyword research, audience segmentation, A/B testing, and bid optimization to maximize campaign effectiveness.
- Collaborate with creative and content teams to develop high-performing ad creatives and landing pages.
- Track website traffic, conversion funnels, and customer acquisition metrics to identify optimization opportunities.
- Drive customer acquisition and retention initiatives through performance marketing strategies.
- Prepare weekly and monthly campaign performance reports with actionable insights.
- Stay updated with the latest digital marketing trends, platform updates, and competitor activities.
Desired Skills & Qualifications
- Bachelor's degree in Marketing, Business Administration, Digital Marketing, or a related field.
- 2-3 years of hands-on experience in Performance Marketing, preferably in the Beauty, Personal Care, Cosmetics, Wellness, or FMCG industry.
- Strong expertise in Google Ads, Meta Ads Manager, Google Analytics (GA4), Google Tag Manager, and Search Console.
- Experience managing campaigns across Search, Display, Shopping, Performance Max, Social Media, and Remarketing.
- Good understanding of SEO, conversion rate optimization (CRO), attribution models, and marketing automation.
- Strong analytical mindset with the ability to interpret campaign data and optimize performance.
- Proficiency in MS Excel and reporting dashboards.
- Excellent communication, problem-solving, and stakeholder management skills.
Preferred Experience
- Experience working with D2C brands, e-commerce platforms, or consumer brands.
- Familiarity with Shopify, Amazon Ads, Flipkart Ads, or other marketplace advertising platforms.
- Knowledge of CRM tools, email marketing, and customer lifecycle marketing is an added advantage.
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Pay: ₹45,000.00 - ₹50,000.00 per month
Work Location: In person
