About the Role
We are looking for a highly experienced SEO and GEO specialist who is ahead of the curve - someone who not only dominates traditional search rankings but also understands how AI-driven search engines (ChatGPT, Perplexity, Google AI Overviews, etc.) discover, cite, and surface content. This is a senior, high-impact role for someone who lives and breathes search.
Key Responsibilities
- Own and execute end-to-end SEO strategy across technical, on-page, and off-page dimensions
- Develop and implement GEO strategies to ensure content is cited and surfaced by AI-powered search engines and large language models
- Conduct deep keyword research, search intent analysis, and competitive gap analysis
- Optimize content architecture, internal linking, structured data (schema markup), and crawlability
- Collaborate closely with content, product, and engineering teams to implement SEO recommendations
- Monitor and analyze performance using tools like Google Search Console, Ahrefs, Semrush, and Screaming Frog
- Track AI citation rates and visibility across generative search surfaces (AI Overviews, ChatGPT, Perplexity, Bing Copilot)
- Stay current with algorithm updates, AI search trends, and evolving best practices
- Report on KPIs including organic traffic, rankings, impressions, CTR, and AI visibility metrics
- Identify and resolve technical SEO issues (Core Web Vitals, crawl errors, indexation, site speed)
Required Qualifications
- 5+ years of hands-on SEO experience with demonstrable results
- Proven experience with GEO - specifically optimizing for AI-generated answers and citations
- Deep understanding of how LLMs process and retrieve web content
- Strong command of technical SEO (crawling, rendering, structured data, sitemaps, robots.txt)
- Proficiency with industry tools: Ahrefs, Semrush, Google Search Console, Screaming Frog, Surfer SEO, or similar
- Experience with content strategy and working alongside writers to optimize for both humans and AI
- Strong analytical skills - comfortable working with data, building reports, and drawing insights
- Solid understanding of HTML, JavaScript SEO considerations, and CMS platforms
Nice to Have
- Experience in a SaaS, e-commerce, or media environment at scale
- Familiarity with prompt engineering or how AI models are trained/fine-tuned
- Experience with international/multilingual SEO
- Knowledge of entity-based SEO and knowledge graph optimization
- Background in digital PR or link acquisition at scale
What We Offer
- Competitive salary commensurate with experience
- Remote-first, flexible work environment
- Direct access to leadership and real ownership over strategy
- Budget for tools, courses, and conferences
- Fast-moving team that values expertise and moves quickly
Pay: ₹800,000.00 - ₹1,500,000.00 per year
Work Location: Hybrid remote in Chennai, Tamil Nadu
