Marketing Manager (Products & Services)
Location: Mohali, Punjab (On-site)
Experience: 5–12 Years
Employment Type: Full-time
About Eminence Technology
Eminence Technology is a leading AI and technology company with over 15 years of experience delivering innovative software solutions to global clients. Our expertise spans AI, SaaS, Web & Mobile Development, Blockchain, Cloud Solutions, Enterprise Applications, and Digital Transformation.
We are also building next-generation AI products, including ItsBot (Conversational AI Platform) and Todemy (AI-powered Early Childhood Learning Platform).
We are looking for an experienced Marketing Manager to lead marketing initiatives for both our AI/SaaS products and IT services.
Key Responsibilities
- Develop and execute marketing strategies for AI products and technology services.
- Plan and manage Go-to-Market (GTM) strategies for new product launches.
- Build product positioning, messaging, and value propositions.
- Drive brand awareness and lead generation campaigns.
- Manage SEO, SEM, PPC, Google Ads, Meta Ads, LinkedIn Ads, email marketing, and social media campaigns.
- Create and oversee content marketing strategies, including blogs, case studies, whitepapers, newsletters, and website content.
- Collaborate with Product, Sales, and Business Development teams to generate qualified leads.
- Conduct market research, competitor analysis, and identify new market opportunities.
- Plan webinars, product launches, exhibitions, and industry events.
- Track marketing performance using KPIs such as MQLs, SQLs, website traffic, campaign ROI, CAC, CLTV, and conversion rates.
- Prepare performance reports and provide recommendations for continuous improvement.
Required Qualifications
- Bachelor's degree in Marketing, Business Administration, Engineering, or a related field.
- MBA preferred.
- 5–12 years of experience in Marketing, Product Marketing, Growth Marketing, or Demand Generation.
- Proven experience in B2B marketing within AI, SaaS, IT Services, or Technology companies.
- Strong understanding of Product Marketing, GTM Strategy, Brand Management, Lead Generation, and Digital Marketing.
- Experience managing integrated multi-channel marketing campaigns.
- Excellent communication, analytical, and stakeholder management skills.
Preferred Skills
- Product Marketing
- Go-to-Market (GTM) Strategy
- Demand Generation
- Growth Marketing
- Brand Management
- Digital Marketing
- SEO & SEM
- PPC & Performance Marketing
- Google Ads & Meta Ads
- LinkedIn Marketing
- Content Marketing
- Marketing Automation
- CRM (HubSpot, Zoho CRM, Salesforce)
- Marketing Analytics
- AI, SaaS, and Technology Marketing
Why Join Us?
- Work on innovative AI-powered products and cutting-edge technology solutions.
- Exposure to global clients and international markets.
- Collaborative and innovation-driven work culture.
- Career growth and leadership opportunities.
- Competitive salary with performance-based incentives.
If you have a passion for building brands, driving growth, and marketing innovative AI products and technology services, we'd love to hear from you.
Job Type: Full-time
Pay: ₹900,000.00 - ₹1,500,000.00 per year
Benefits:
Experience:
- B2B Marketing: 5 years (Required)
- Product marketing: 4 years (Required)
Work Location: In person
