Job Title: Business Development Representative (BDR)
Company: Kefaru Technologies Pvt Ltd
Experience: 6 months – 1 year
Employment Type: Full-time / Internship
Website: www.kefaru.com
Job Summary
Kefaru Tech is seeking a driven Business Development Representative to generate and qualify leads across multiple industries and build a strong top-of-funnel pipeline for our Salesforce and CRM implementation services. The ideal candidate has 6 months to 1 year of experience in outbound sales, cold calling, or lead generation, and is comfortable working targets in a fast-paced B2B environment.
Key Responsibilities
- Conduct outbound prospecting via cold calls, emails, and LinkedIn outreach across 15-20+ industry verticals
- Research and identify potential clients, key decision-makers, and business needs prior to outreach
- Qualify inbound and outbound leads based on defined ICP (Ideal Customer Profile) and BANT criteria
- Schedule discovery calls and product demos for the sales/solutions team with qualified prospects
- Achieve weekly and monthly targets for calls, emails, meetings booked, and qualified opportunities
- Collaborate with the marketing team on outreach campaigns, email journeys, and messaging
- Handle initial objections and articulate Kefaru's value proposition clearly and confidently
- Follow up consistently with warm and cold leads through multi-touch outreach sequences
- Share market feedback and prospect insights with the sales and marketing teams to refine outreach strategy
Required Skills & Qualifications
- Graduate in any discipline (BBA, B.Com, BMS, or equivalent); background in Business/Marketing preferred
- 6 months to 1 year of experience in BDR, inside sales, cold calling, or lead generation roles (B2B preferred)
- Excellent verbal and written communication skills in English and Hindi
- Confident phone presence with strong objection-handling and rapport-building ability
- Working knowledge of MS Office/Google Workspace; exposure to CRM tools is a plus
- Target-driven mindset with the ability to handle rejection and stay consistent with outreach volume
- Strong research skills to identify prospects and tailor pitches to different industries
- Good time management and organizational skills to manage a high-volume outreach pipeline
Preferred Qualifications
- Prior experience in Salesforce, SaaS, or IT services sales/outreach
- Familiarity with sales engagement tools, email sequencing platform
- Knowledge of Agile/Scrum ways of working is a plus
Pay: ₹10,212.27 - ₹45,408.65 per month
Work Location: Hybrid remote in Pune, Maharashtra (Pune District)
