We are looking for a results-driven Meta Ads & Digital Marketing Specialist to manage and grow the digital presence of our coaching institute. The candidate will be responsible for planning and executing Meta (Facebook & Instagram) advertising campaigns, generating quality leads, and supporting overall marketing activities to increase student admissions and brand awareness.
Key Responsibilities
Meta Ads & Performance Marketing
- Plan, create, launch, and manage Facebook & Instagram ad campaigns.
- Develop campaigns for student admissions, lead generation, courses, workshops, career counselling, and promotional offers.
- Conduct audience research and create targeted campaigns for students and parents.
- Manage campaign budgets, bidding, placements, and optimization.
- Monitor CPL, CTR, conversions, lead quality, and overall campaign ROI.
- A/B test ad creatives, copy, audiences, and campaign strategies.
- Retarget website visitors, social media users, and previous leads.
- Track and analyze campaign performance and prepare regular reports.
Digital Marketing
- Develop and execute digital marketing strategies for the coaching institute.
- Coordinate with the content/design team for Reels, posts, videos, banners, and ad creatives.
- Identify current trends and promotional opportunities in the education/coaching sector.
- Support Instagram and Facebook page growth and engagement.
- Assist with Google/YouTube advertising and other digital marketing campaigns when required.
- Help improve online visibility, brand awareness, and student enquiries.
Preferred Skills
- Meta Ads Manager
- Facebook & Instagram Marketing
- Lead Generation
- Audience Targeting
- Retargeting
- A/B Testing
- Conversion Optimization
- Google Ads – preferred
- Google Analytics – preferred
- Canva / basic creative understanding – preferred
- Social Media Marketing
- Marketing Analytics & Reporting
- CRM/Lead Management
Pay: ₹20,000.00 - ₹30,000.00 per month
Work Location: Hybrid remote in Malleswaram, Bengaluru, Karnataka
