Job Summary
We are looking for a creative and results-driven Social Media Marketing (SMM) Executive to manage and grow our brand's presence across social media platforms. The ideal candidate will be responsible for planning, creating, and publishing engaging content, managing social media campaigns, increasing audience engagement, and driving brand awareness and lead generation. The candidate should be up-to-date with the latest social media trends, tools, and best practices.
Key Responsibilities
- Develop, plan, and execute social media strategies aligned with business goals.
- Create, schedule, and publish engaging content across platforms such as LinkedIn, Instagram, Facebook, X (Twitter), YouTube, and Pinterest.
- Design compelling social media posts, reels, stories, and promotional content in coordination with the design team.
- Manage day-to-day activities across all social media accounts.
- Monitor, respond to, and engage with followers, comments, and messages in a timely manner.
- Plan and execute paid social media advertising campaigns to increase reach, engagement, and lead generation.
- Track, analyze, and report social media performance using tools such as Meta Business Suite, LinkedIn Analytics, Google Analytics, and other social media management platforms.
- Conduct competitor analysis and stay updated with industry trends, emerging platforms, and best practices.
- Collaborate with SEO, content, design, and business development teams to create integrated marketing campaigns.
- Manage influencer collaborations and brand partnerships when required.
- Optimize campaigns based on analytics and audience insights to maximize ROI.
Required Skills
- Excellent written and verbal communication skills.
- Strong knowledge of Facebook, Instagram, LinkedIn, X (Twitter), YouTube, and other social media platforms.
- Experience with Meta Ads Manager and LinkedIn Campaign Manager.
- Basic knowledge of Canva, Adobe Photoshop, or similar design tools.
- Understanding of social media algorithms, audience targeting, and content marketing.
- Knowledge of Google Analytics and social media analytics tools.
- Creative thinking with strong copywriting and storytelling skills.
- Ability to manage multiple campaigns and meet deadlines.
Preferred Qualifications
- Bachelor's degree in Marketing, Communications, Business Administration, Journalism, or a related field.
- 1–3 years of experience in Social Media Marketing or Digital Marketing.
- Experience in B2B or IT industry marketing is an added advantage.
- Certifications in Digital Marketing, Meta Blueprint, or Google Analytics are a plus.
Key Performance Indicators (KPIs)
- Growth in followers and audience engagement.
- Reach and impressions across social media platforms.
- Lead generation through social media campaigns.
- Website traffic from social media channels.
- Campaign ROI and conversion rates.
- Content performance (likes, shares, comments, saves, and video views).
- Brand awareness and online reputation.
What We Offer
- Competitive salary with performance-based incentives.
- Opportunities for professional growth and skill development.
- A collaborative and innovative work environment.
- Exposure to diverse digital marketing projects.
- Employee engagement activities and career advancement opportunities.
Work Location: In person
