We are looking for a Performance Marketing Executive to manage and optimize paid advertising campaigns for our E-commerce business.
The candidate should have hands-on experience in Meta Ads (Facebook & Instagram), Google Ads, E-commerce lead/sales campaigns, conversion tracking, Google Analytics/GA4, retargeting, and campaign optimization.
Along with strong Performance Marketing skills, the candidate should have basic knowledge of PHP, HTML, CSS, and website coding to handle minor website and landing page changes.
Key Responsibilities
- Plan, create, launch, and manage Meta Ads campaigns for E-commerce sales and conversions.
- Manage and optimize Google Ads / PPC campaigns including Search, Display, Shopping, and Performance Max.
- Monitor important performance metrics such as ROAS, ROI, CPA, CPL, CPC, CTR, conversion rate, and revenue.
- Optimize campaigns to increase sales and improve ROAS.
- Conduct audience research, keyword research, competitor analysis, and A/B testing.
- Create and manage retargeting and remarketing campaigns.
- Set up and monitor Meta Pixel, Google Analytics/GA4, conversion tracking, and events.
- Analyze customer behavior, campaign data, and sales performance to identify growth opportunities.
- Coordinate with the creative team for ad creatives, banners, videos, and promotional campaigns.
- Work on product/landing page optimization to improve conversion rates.
- Track website performance and identify issues affecting sales and conversions.
- Make minor website changes using PHP, HTML, CSS, and basic coding.
- Update or troubleshoot basic website/landing page elements when required.
- Coordinate with developers for advanced technical changes.
- Prepare regular performance reports and share actionable insights.
Required Skills
- Hands-on experience with Meta Ads Manager.
- Strong knowledge of Google Ads and PPC.
- Experience in E-commerce Performance Marketing.
- Understanding of ROAS, ROI, CPA, CPC, CTR, conversion rate, and customer acquisition cost.
- Knowledge of Google Analytics/GA4 and conversion tracking.
- Experience with Meta Pixel and remarketing.
- Good understanding of E-commerce sales funnels and customer journeys.
- Basic knowledge of PHP, HTML, CSS, and website coding.
- Ability to make minor website and landing page changes.
- Strong analytical and problem-solving skills.
- Good communication and reporting skills.
Preferred Experience
Candidates with experience in E-commerce Digital Marketing, Performance Marketing, Meta Ads, Facebook Ads, Instagram Ads, Google Ads, Google Shopping, Performance Max, PPC, ROAS Optimization, Conversion Rate Optimization, and Website Management will be preferred.
What We Offer
- Competitive salary.
- Performance-based incentives.
- Opportunity to manage and scale E-commerce advertising campaigns.
- Growth opportunities in Digital Marketing and Performance Marketing.
- Hands-on experience with Meta and Google advertising platforms.
- Professional and growth-oriented work environment.
Pay: ₹20,000.00 - ₹25,000.00 per month
Work Location: In person
