About Creality 3D
Creality 3D is an internationally renowned 3D printer pioneer in the 3D printing R&D and mass production with the complete set of R&D, manufacturing and after-sales service system and strong technological strength. Our company has committed to applying 3D printers to the relevant markets, delivering integrated 3D printing solutions for clients. The products have been sold to more than 100 countries and regions, and have been ranked at the top of the global 3D printer sales list for a long time.
The purpose of the position
Responsible for brand building and brand communication of Creality 3D in India markets, develop and implement effective marketing programs and event planning, to improve brand exposure, greatly enhance brand cohesion, customer engagement and establish a good corporate brand image, assisting the sales department to achieve performance targets.
Responsibilities and Duties:
Marketing Localization
- According to the headquarter market planning and budget, make customized marketing communication and promotion plans to improve customer brand cohesion and marketing performance.
- Write press releases or other media communications consistent with the company's branding and release in proper local media channels to increase the exposure of company branding and product information
Marketing Operation
- Operate online digital marketing activities through channels such as search engines, websites, social media, mobile apps, KOL, and track promotion effect and evaluate ROI, to be the top digital marketing player in the local consumer 3D printing market.
- Operate offline marketing activities through traditional media channels (e.g. television ads/print media), and organize the new product launch, 3D printer-related exhibitions.
- Cooperate with CREALITY 3D brand, product line and key clients for joint promotions, co-create simultaneous marketing activities to establish reciprocal partnerships and improve customer loyalty.
Marketing management
- Manage and operate online fans communities (YouTube, Ins, FB etc.), the official website communication platform and key 3D forums channels; answer consumer questions and keep customer relationships.
- Observe receive and obtain information from all relevant sources in the 3D printing industry, constantly improve the brand recognition system and collect the latest market data on daily work.
Personal Specification
1. Marketing knowledge
In-depth understanding of the local online and offline marketing methods and channels (social platforms, KOL, media, exhibitions, etc.)
Basic understanding of marketing communication/promotion, product marketing and marketing funnel solution.
2. Innovative press release skills
Innovative, interesting and fascinating promotion planning and press writing skills, including excellent creative copywriting skills, excellent written and oral expression.
3. Technology skills
Excellent Graphics design, video production and other skills (Adobe Creative, InDesign and Photoshop).
4. Autonomy and self-driven ability
Excellent PMO ability to execute, coordinate, and handle multiple projects at the same time with strong enterprising and self-management orientation.
5. Communication and collaboration
Superb interpersonal communication and goal-driven skills, able to effectively communicate and collaborate with customers and team members to achieve goals.
6. Language ability
Proficiency in the local language and intermediate or above English working language proficiency.
Work Experience
More than 2 years of experience in the following areas of the consumer electronics industry or 3D printing industry:
Marketing operation experience, such as digital marketing, social media, event planning, exhibition publicity, etc.
Experience in online community operation in local online media (FB/Ins/Twitter etc.), or familiarity with local marketing channels and resources.
Education
Bachelor degree and above in the following majors:
Marketing/brand management/product marketing/marketing operation/business administration /design and other related majors.
Others Requirement
- Legally domestic work permission (no visa requirement)
- Interested in the 3D printing industry
- customer-centered & achievement-driven values
- Adaptability: Resilience & learning ability
- Occasional Business trips
What We Can Offer
- Career opportunity in the one of fastest-growing new industries of the Fourth Technology Revolution.
- Competitive rewards in salary, performance-based bonus
- Professional training programs
- Flexible, supportive and coordinative international work environment.
Pay: ₹85,000.00 - ₹150,000.00 per month
Work Location: Remote
