Job Description (JD) – SMO Executive (1 Year Experience)
Position: SMO Executive
Department: Digital Marketing
Industry: Digital Marketing Agency
Location: Mansarover
Experience: 1 Year
Employment Type: Full-Time
Reporting To: Digital Marketing Manager / Team Lead
About the Role
We are looking for a creative and results-driven SMO Executive with 1 year of experience in social media optimization and management. The ideal candidate will be responsible for managing social media platforms, creating engaging content, increasing brand awareness, and driving audience engagement for multiple client accounts.
Key Responsibilities
- Manage and optimize social media profiles across platforms such as Facebook, Instagram, LinkedIn, X (Twitter), Pinterest, and YouTube.
- Create, schedule, and publish engaging content including posts, stories, reels, and videos.
- Develop and execute social media strategies aligned with client goals and brand guidelines.
- Monitor social media trends, competitor activities, and industry updates.
- Increase followers, engagement, reach, and overall brand visibility through organic growth strategies.
- Coordinate with graphic designers, content writers, and marketing teams to create impactful campaigns.
- Respond to comments, messages, and customer queries in a timely and professional manner.
- Track, analyze, and report social media performance using relevant tools and analytics platforms.
- Assist in planning and executing social media campaigns, contests, and promotional activities.
- Maintain content calendars and ensure timely delivery of social media activities.
Required Qualifications
- Bachelor's degree in Marketing, Mass Communication, Journalism, Business Administration, or a related field.
- 1 year of hands-on experience in Social Media Optimization (SMO) or Social Media Management.
- Strong understanding of major social media platforms and their best practices.
- Excellent written and verbal communication skills.
- Knowledge of social media analytics and reporting tools.
- Ability to manage multiple client accounts and meet deadlines.
Preferred Skills
- Experience with tools such as Meta Business Suite, Canva, Buffer, Hootsuite, or similar platforms.
- Basic knowledge of SEO, content marketing, and paid social media advertising.
- Creative mindset with strong attention to detail.
- Understanding of social media algorithms and audience engagement techniques.
- Basic video editing and graphic design knowledge is a plus.
Key Performance Indicators (KPIs)
- Growth in followers and audience engagement.
- Reach, impressions, and profile visits.
- Content performance metrics.
- Client satisfaction and campaign success.
- Timely execution of content calendars and campaigns.
What We Offer
- Opportunity to work with diverse clients across industries.
- Professional growth in a dynamic digital marketing environment.
- Exposure to the latest social media trends and tools.
- Collaborative and creative work culture.
- Performance-based incentives and career advancement opportunities.
To Apply:
Send your updated resume and portfolio/social media work samples to [email protected]
Pay: ₹15,978.13 - ₹25,710.28 per month
Work Location: In person
