We are looking for a creative and data-driven Social Media Manager who understands internet culture, storytelling, trends, and performance marketing. The ideal candidate will be responsible for building our social media presence, developing engaging content strategies, driving audience growth, and using performance insights to continuously improve our digital presence.
Qualification : Bachelor’s degree in Marketing, Communications, Business, or a related field.
- 3–5 years of proven experience in Social Media Marketing / Social Media Management.
- Strong understanding of Instagram, LinkedIn, X, Facebook, and short-form content trends.
- Proven experience in developing and executing social media strategies and content calendars.
- Hands-on experience with social media scheduling, publishing, and analytics tools.
- Strong understanding of social media metrics and performance analysis.
- Familiarity with AI tools for content ideation, captions, scripting, research, and workflow automation.
- Strong creative thinking, storytelling, and communication skills.
- Ability to identify trends quickly and convert them into relevant content.
- Ability to balance brand building, audience engagement, and performance objectives.
- Strong organisational skills with the ability to manage multiple campaigns and deadlines
- Develop and execute social media strategies aligned with overall brand and business objectives.
- Manage and grow the company's presence across Instagram, LinkedIn, X, and Facebook.
- Create and maintain monthly/quarterly content calendars and campaign plans.
- Identify emerging trends, viral formats, trending topics, and audience behaviour to create relevant content.
- Collaborate with designers, content writers, video teams, and other stakeholders to execute creative campaigns.
- Develop ideas for short-form content, including Reels, videos, carousels, posts, and stories.
- Drive engagement through community-building initiatives, conversations, polls, and interactive content.
- Monitor social media performance and analyse key metrics such as reach, engagement, impressions, followers, and conversions.
- Use performance insights to optimise content, posting strategies, and campaigns.
- Coordinate with influencers and external partners for collaborations and social media campaigns.
- Stay updated with social media algorithms, platform updates, digital trends, and emerging content formats.
- Maintain consistency in brand voice, messaging, and visual communication across platforms.
- Explore and implement AI tools to improve content ideation, scripting, caption creation, research, and workflow efficiency.
- Balance creative storytelling with measurable brand and performance marketing goals.
