8rees is a growing consumer brand focused on innovative food, beverage, and lifestyle products. Our portfolio includes:
- Eggsential: Premium pasteurised liquid egg white, egg yolk, and whole egg products
- Pagoto: Premium ice creams and café products
- Aqua Mist: Mineral and alkaline water products
Job Summary
We are looking for an experienced and target-oriented Sales Manager to drive sales growth, distribution, and market expansion for our FMCG brands. The candidate will be responsible for developing distributors, super-stockists, retailers, HoReCa accounts, modern trade, gyms, cafés, hotels, restaurants, and institutional customers.
Key Responsibilities
- Develop and execute sales plans for Eggsential, Pagoto, and Aqua Mist.
- Achieve monthly, quarterly, and annual sales targets.
- Appoint and manage distributors, super-stockists, dealers, retailers, and institutional customers.
- Expand product availability across general trade, modern trade, HoReCa, gyms, cafés, hotels, restaurants, and quick-commerce channels.
- Generate new business opportunities and maintain strong relationships with existing customers.
- Conduct regular market visits and monitor competitor pricing, products, and activities.
- Lead, train, and monitor the performance of the sales team.
- Ensure proper product visibility, merchandising, sampling, and promotional execution.
- Monitor stock movement, expiry, primary sales, secondary sales, and collection cycles.
- Coordinate with operations and supply-chain teams to ensure timely product availability.
- Prepare daily, weekly, and monthly sales reports.
- Manage customer complaints and ensure timely resolution.
- Maintain discipline in pricing, credit control, collections, and company policies.
- Organise product demonstrations and sampling activities for gyms, hotels, cafés, retailers, and corporate customers.
Required Skills
- Strong knowledge of FMCG, food, beverage, dairy, ice cream, or HoReCa sales.
- Proven experience in distributor and retail network development.
- Good understanding of general trade, modern trade, institutional sales, and quick commerce.
- Strong negotiation, communication, and presentation skills.
- Ability to work independently and manage a sales team.
- Target-oriented and comfortable with field travel.
- Good knowledge of MS Excel, sales reporting, and CRM tools.
- Valid driving licence and willingness to travel within the assigned territory.
Preferred Experience
Candidates with experience in any of the following sectors will be preferred:
- FMCG and packaged food
- Ice cream and dairy products
- Packaged drinking water and beverages
- HoReCa and institutional sales
- Gym and fitness product sales
- Modern trade and quick-commerce distribution
- Distributor and super-stockist management
Performance Measures
- Achievement of monthly and annual sales targets
- New distributor and retail outlet additions
- Sales growth and market coverage
- Collection efficiency and credit control
- Product availability and visibility
- Team productivity and reporting discipline
- Reduction of expiry, returns, and dead stock
What We Offer
- Competitive salary and performance-based incentives
- Opportunity to work with multiple high-growth consumer brands
- Career growth in sales and business development
- Exposure to FMCG, HoReCa, modern trade, and quick-commerce channels
- Supportive and entrepreneurial work environment
Pay: ₹20,000.00 - ₹40,000.00 per month
Work Location: In person
